Chatbots offer SMEs valuable added value – start now!

A chatbot is a virtual assistant that facilitates communication between humans and machines.

Chatbots have already changed communication between companies and customers and will continue to do so…

If you are an SME, you may be thinking “let’s wait and see” or “it’s not worth the effort for us as a small company…”?

But no, that’s the wrong attitude. Here are a few ideas as to why it makes sense for you as an SME to start thinking about using digital assistants now:

1. the bot is always there for you and your customers

Unlike humans, who are not available around the clock, a chatbot can be available to you and your target group all day long. It doesn’t need any breaks. It answers your customers’ most important questions with every call or message. If he doesn’t know the answer, he can at least take the question on board and give your customer the feeling that his request is now “in good hands”. And you don’t lose any leads.

2. effective customer connection

Companies strive to build close relationships with their customers in order to create a long and hard-to-separate bond.

In the past, companies often had to maintain these relationships through tedious email marketing. But with the large number of emails we receive every day, the popularity of newsletters is dwindling.

The idea of targeting customers via a chatbot, on the other hand, is becoming increasingly popular and is proving to be much more efficient than traditional email marketing. Although there are many similarities between email and chatbot marketing, the way people interact with these two different types of interaction is very different. People feel personally addressed by a chatbot and prefer chatbots to email marketing.

3. endless possibilities

I wrote this article as a guest author for More Than Digital.

You can read the entire article here at Morethandigital.info.