What is ChatGPT?
ChatGPT is a special chatbot that is based on artificial intelligence and was developed by the American company OpenAI. It stands for “Chat Generative Pre-trained Transformer”. It sounds complicated, but it’s basically a smart computer program that can understand and write text. ChatGPT has been trained to respond to questions and requests and to act like a real conversation partner. It can be used in various applications, such as chatbots that can be found on websites or in other programs. With ChatGPT we can get information, gain creative ideas and get support with various tasks related to writing and understanding texts. I answered the question “What is ChatGPT?” in great detail in one of my last posts.
How does ChatGPT work?
ChatGPT is a specialized form of OpenAI’s GPT (Generative Pre-trained Transformer) language model, which is specifically designed to respond naturally to questions and instructions. GPT is based on machine learning, which is used to create artificial neural networks that resemble the human nervous system. ChatGPT is already well trained and has thus built up a multi-layered network. Using texts with around 500 billion words, the software learned how language works, what the differences are between written and spoken language and how to answer which questions.
What are ChatGPT prompts?
ChatGPT prompts are like small requests or tasks that we send to the chatbot ChatGPT. These prompts are like hints or instructions for the chatbot to help us with various things. If we ask ChatGPT with a prompt, it can write us helpful answers or even texts that we need. The great thing is that we can use ChatGPT prompts to get ideas, improve texts or even invent new stories. It’s almost as if we have a clever writing helper at our side to help us write better and get information. Another term for prompts would also be “command”. You can find a brief overview of the most important prompts in my last post on prompts.
How can ChatGPT prompts be used in marketing?
The areas of application for ChatGPT are already extremely diverse and are expected to expand further in the coming months and years. One important area of application in which ChatGPT can already offer considerable added value is marketing. ChatGPT can already successfully support marketers in various areas and make the day-to-day work of marketing specialists more efficient. Whether it’s support with social media work, tips on content creation or creating marketing plans – ChatGPT with the right prompts can provide useful support.
ChatGPT Prompts for Marketers – A few useful prompts
Do you work in marketing and want to increase your efficiency, productivity and quality with the help of ChatGPT? Then I have a few relevant prompts for you here. Please note that you have to adapt each prompt individually to your goals, target groups and expectations. My prompts are merely suggestions or serve as inspiration. The prompts become really successful when they are enriched with your content.
Blog Post Collection of ideas
You are a blog author. Help me find a topic. Generate 5 article ideas that might interest my readers on the <topic>. List the article ideas in tabular form with the narrative goal in one sentence in a second column.
If you want to write a blog article but don’t have any new topic ideas, this prompt can be helpful. Of course you can narrow down your topic even further and give ChatGPT more hints for your desired blog post. You can also adapt the way it is displayed to suit the way you work.
Linkedin Post
You manage the Linkedin channel of a company in the <industry. Develop 3 ideas for Linkedin posts on the topic <Insert content topic> that will appeal to the target group <Insert target group>. Include appropriate call-to-actions, images and hashtags wherever possible.
With this prompt you can easily create Linkedin posts. What is still missing, however, is the tagging of suitable Linkedin members or companies. You should definitely make these adjustments before you put the post online.
Instagram post
You manage the Instagram account of a company in the <industry>. Create 3 captions for an Instagram post on the topic <Insert content> that appeal to the target group <Insert target group>. Include relevant hashtags, quotes and other elements to make captions stand out.
ChatGPT usually knows the difference between a Linkedin post and an Instagram post. He knows which design requirements are required for the respective platform and adapts the posts accordingly. Of course, you can also ask for text inspiration for other social media platforms.
Marketing plan
Create a marketing plan for <event, product>. The event / product will take place / be launched on <Date Launch>. We have a marketing budget of <Marketing budget>. We already use the following social media platforms and communication media <Social media, newsletters that are already in use>. The aim is to reach <number of people / reach> with the campaign.
ChatGPT can help you create a marketing plan. With this prompt, the more information you give ChatGPT, the more accurate and suitable the result will be. In most cases, however, you will have to supplement the marketing plan created by ChatGPT with your own ideas and requirements.
E-mail invitation text
You are in the role of <Role> and should send an invitation email for the event <Event name> on <Target group> send. The event will take place at <event date> in <event location>. The following conditions apply to participation and registration <Conditions of participation / registration information>. The event has <number of places> places and the registration deadline is <registration deadline date>.
ChatGPT can help you to write e-mails. You can use this prompt to create invitation texts. But you can of course also create other types of emails with ChatGPT.
Rewriting texts
Give me 2 alternative texts for this text. The target group is <Target group>.
It often makes sense to use a different tonality for each target group. This prompt is very short, but helps to add the same content in different ways. Of course, you can also enrich this prompt with your insights.
Advantages of ChatGPT in marketing
- New ideas: ChatGPT has a very broad knowledge base and can certainly broaden your horizons in terms of content.
- Suitable formulations: ChatGPT can adapt its wording depending on the target group.
- Efficiency: While you often need several hours or even days to create texts, ChatGPT can do it in just a few seconds.
ChatGPT prompts for marketers – the mistakes you need to avoid
You can actually only make 3 mistakes when using prompts for blog texts:
- You formulate the prompts too imprecisely and give ChatGPT too much leeway. The result will then also be inaccurate and usually does not meet your requirements.
- You rely 100% on ChatGPT and adopt the texts without questioning or adapting them yourself.
- You enter confidential information into the prompt and jeopardize data protection in the process.
Conclusion: ChatGPT prompts in marketing
ChatGPT prompts are already a very powerful tool to make the marketer’s work easier. ChatGPT should never be used without critical scrutiny. Only a well-thought-out interaction between the marketing team and ChatGPT Prompts will deliver long-term success.
ChatGPT Prompts for Marketers – Even more tips
Of course, this article is just a start to using ChatGPT successfully in marketing. If you would like more information or we even want to do a workshop on the subject, just send me a message and we’ll exchange ideas. The best way to reach me is via WhatsApp or e-mail.
Maybe my prompt list for marketing and communication is also helpful for you?
