*Thisarticle is based on a YouTube video by Sophie Hundertmark, an expert in the use of artificial intelligence with a focus on chatbots and strategic AI applications in companies and public institutions. Sophie is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is doing her doctorate in Conversational AI at the University of Fribourg. The blog text was created using a custom GPT model that was trained on Sophie’s video content, language style and expertise. The result is well-founded, up-to-date articles based on Sophie Hundertmark‘s own expertise.
You can find the link to the video at the end of this article.
Artificial intelligence is not only changing the way we work, but also the way people search for information. More and more users are asking their questions directly to systems such as OpenAI ChatGPT, Google Gemini or Claude – and relying on the answers provided by the AI.
But this is precisely where a crucial question arises:
Is your brand even recognized by AI systems?
In this post, I’ll show you five simple prompts that you can use to carry out your first AI visibility check. You can quickly find out how visible your company, your brand or your expertise already is in AI systems.
Why AI visibility is becoming increasingly important
In the past, the customer journey often began with Google. Today, many users start their research directly in AI systems. They ask for recommendations, experts, tools or solutions – and expect suitable answers immediately.
If your brand does not appear there, you may not even be noticed in this new digital search behavior.
An AI Visibility Check will help you with this:
- understand your current visibility
- Check mentions in AI systems
- Classify competitors better
- Recognize the strengths and weaknesses of your positioning
- Identify new optimization potential
Important before the test: test as anonymously as possible
When you start your visibility check, you should test anonymously if possible.
This means:
- Use incognito mode
- not be logged in to your account
- Test different AI systems
Why is this important?
Many AI systems personalize their answers. This can distort the results. At the same time, you must bear in mind that your customers are often logged in and are also not searching anonymously. So there is no such thing as absolute objectivity – but an anonymous test will give you a good first impression.
The 5 most important prompts for your AI visibility check
With the following five prompts you can quickly test how visible your brand already is in ChatGPT, Gemini or other AI systems.
Prompt 1 – Direct mention
Use this prompt to check whether your brand is known at all and how AI systems describe you.
Do you know (Brand)? What can you tell me about (Brand)?
So you recognize:
- whether KI knows you
- what information is available
- how your brand is described
- whether content is up-to-date and correct
Test category visibility
The next step is to analyze whether your brand is visible within a specific topic area or region.
Prompt 2 – Category search
Which providers/experts are there for (topic) in (region)?
This prompt is particularly suitable for:
- Niche provider
- regional companies
- Consultants and agencies
- Personal Brands
You can quickly recognize whether your brand is classified thematically or is currently still invisible.
How AI connects problems and solutions
Many users do not search directly for a brand or a company. Instead, they first describe their problem.
This is precisely why the next prompt is particularly exciting.
Prompt 3 – Problem solution
I have problem X. What options/tools/experts do you recommend?
This test will show you:
- which solutions AI systems prioritize
- which providers are recommended
- which alternative competitors are emerging
- what your visibility along the customer journey looks like
Here in particular, you are often competing not only with direct competitors, but also with completely different solutions.
Compare competitors directly
As soon as AI systems name different providers, you can go deeper into the analysis and make direct comparisons.
Prompt 4 – Comparison prompt
Comparisons (fire A) with (fire B) in relation to (criterion).
Possible criteria:
- Price
- Quality
- Expertise
- Innovation
- User friendliness
- Industry focus
This is how you recognize:
- how your brand is perceived
- which strengths are attributed to you
- where weaknesses are seen
- which brands you are compared with
The expertise check
Finally, the most important test follows: perception as an expert.
Prompt 5 – Expertise check
Who is an expert on (specific topic) in Switzerland?
If your brand appears here, it is a strong signal for:
- digital authority
- Thematic relevance
- Expert status
- Thought Leadership
What you can learn from the results
The five prompts provide you with an initial overview of your current AI visibility. However, the actual analysis begins afterwards.
Questions such as:
- Why am I being reported?
- Why is my brand missing?
- What content seems to be relevant?
- What sources does the AI use?
- Which competitors dominate certain topics?
This is precisely the basis for concrete optimization measures for your visibility in AI systems.
AI Visibility becomes part of modern brand strategy
Visibility in AI systems will become increasingly important in the future. Companies should therefore not only look at classic SEO, but also understand how AI systems evaluate, process and recommend information.
Those who start actively analyzing and optimizing their AI visibility at an early stage will gain a clear competitive advantage.
The five prompts in this article are a simple introduction – but already provide surprisingly valuable insights.
Conclusion
AI visibility is no longer a topic of the future. Users are already searching for experts, solutions and recommendations via ChatGPT, Gemini or Claude.
You can find out with simple tests:
- whether your brand is visible
- how AI systems describe you
- to whom you are compared
- where potentials lie
The most important step is to get started at all.
Try out the five prompts and analyze your results. The first exciting patterns often emerge after just a few minutes.
Any further questions?
Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.
