Customer feedback on the chatbot workshop
Testimonial from Alberto Pasquale Ferrara (Founder of Easy to Customers) Alberto, you recently launched a chatbot. How did you come up with this idea? Customers’ purchasing and usage behavior has changed massively with the use of digital technologies. When it comes to digitalization, many companies are focusing on optimizing processes, reducing costs and increasing […]
No less than 2 chatbots for optimal customer service support
Today I am presenting the chatbot case of a Dutch telecom provider. The use case is complex and actually combines two chatbots. In a short space of time, the company has increased its efficiency and quality enormously. This was achieved through a chatbot on the website for simple customer inquiries and, in parallel, through a […]
My ai-zurich chatbot – For ticket purchases
Together with my community “ai-zurich”, I organize the AI for Business conference in Zurich once a year. On our website ai-zurich.ch we inform website visitors throughout the year about the program, the invited speakers and other updates. A button is placed on each page that links to the ticket purchase landing page. But when the […]
Your chatbot should be used – How to attract users to your bot
Is your chatbot about to be launched? The concept is perfect and the technical implementation almost flawless? Then you should start thinking about how your chatbot should be found by your target group now at the latest, ideally even during the concept planning phase. Is the chatbot suddenly just there and will your target […]
Chatbots for B2B marketers
Chatbots have become an integral part of B2C marketing. But when it comes to business-to-business marketing, chatbots are still a rarity. This is also shown by the 2019 online retailer survey conducted by Swiss Post and the ZHAW under the direction of Darius Zumstein. In the following article, I will explain use cases for chatbots […]
Why SMEs should also use chatbots
Chatbots offer SMEs valuable added value – start now! A chatbot is a virtual assistant that facilitates communication between humans and machines. Chatbots have already changed communication between companies and customers and will continue to do so… If you are an SME, you may be thinking “let’s wait and see” or “it’s not […]
Chatbots along the customer journey
What is already possible and what will be possible in the future? Chatbots are used at many points along the customer journey. In the following article, I will bring some order to the different areas of application of chatbots by sorting them along the customer experience chain. I use the customer decision chain […]
Chatbot types no. 2 – Sales use cases
Chatbots in sales. In this way, they can bring added value.
