Customer feedback on the chatbot workshop
Testimonial from Alberto Pasquale Ferrara (Founder of Easy to Customers) Alberto, you recently launched a chatbot. How did you come up with this idea? Customers’ purchasing and usage behavior has changed massively with the use of digital technologies. When it comes to digitalization, many companies are focusing on optimizing processes, reducing costs and increasing […]
A chatbot from 0 to 100 in three days
Answering repetitive questions from customers with a chatbot (Corona-Usecase) You can’t concentrate on your core business because your customers or website visitors keep asking the same repetitive questions? Or you don’t have time to deal with complex customer inquiries because you spend most of your time dealing with simple, repetitive questions? My tax […]
Chatbots – clarifying needs and finding a use case
The concept phase begins with a needs analysis. Before you can start with the concept for your chatbot, you need to clarify whether there is a need for a chatbot. Implementation or even the concept phase can be time-consuming and cost-intensive. You should only invest this if there is a need for the chatbot. Not […]
No less than 2 chatbots for optimal customer service support
Today I am presenting the chatbot case of a Dutch telecom provider. The use case is complex and actually combines two chatbots. In a short space of time, the company has increased its efficiency and quality enormously. This was achieved through a chatbot on the website for simple customer inquiries and, in parallel, through a […]
If you want to implement a chatbot, you need a good concept.
The chatbot canvas – for chatbot concepts If you want to implement a chatbot, you need a good concept. The chatbot canvas helps you to develop a complete and structured concept for your next bot. If you use this canvas as the basis for your chatbot concept, you will prevent important steps from being forgotten. […]
My ai-zurich chatbot – For ticket purchases
Together with my community “ai-zurich”, I organize the AI for Business conference in Zurich once a year. On our website ai-zurich.ch we inform website visitors throughout the year about the program, the invited speakers and other updates. A button is placed on each page that links to the ticket purchase landing page. But when the […]
Chatbots as an integral part of the marketing campaign – Successstory
The messenger – a chatbot as a central element of the Sparkasse marketing campaign 2017 With around 600 companies, the Sparkassen-Finanzgruppe is the largest financial institution in Germany. Like many other companies, Sparkasse is facing the challenge of interacting in a digital environment with a young target group that primarily conducts its business online. Although […]
Conversational designs vs. forms
Yes and no. The decisive factors are the use case and the target group. In the following, I will discuss when, in my opinion, it makes sense to use a chatbot instead of a classic form and when the good old form is still the better choice. Direct vs. storytelling It is obvious that a […]
Why SMEs should also use chatbots
Chatbots offer SMEs valuable added value – start now! A chatbot is a virtual assistant that facilitates communication between humans and machines. Chatbots have already changed communication between companies and customers and will continue to do so… If you are an SME, you may be thinking “let’s wait and see” or “it’s not […]
Fear of new technologies – integrating chatbots into your company – a few tips
Do you have the feeling that a chatbot could bring added value to your company, but your employees might not be ready yet? Is your organization undergoing technological change – many new technologies – increasing skepticism among employees about the new tools? Some of my consultations on chatbots end with the sentence“we know we need […]
Chatbots along the customer journey
What is already possible and what will be possible in the future? Chatbots are used at many points along the customer journey. In the following article, I will bring some order to the different areas of application of chatbots by sorting them along the customer experience chain. I use the customer decision chain […]
Chatbot Implementation – A few helpful expert tips for the start
You should consider these points when developing your chatbot To repeat: A chatbot is software that enables users to communicate with a computer in natural language via a chat interface. Customers can communicate with a company at any time and request information without the need for a human customer service representative to be available. […]
