*Thisarticle is based on a YouTube video by Sophie Hundertmark, an expert in the use of artificial intelligence with a focus on chatbots and strategic AI applications in companies and public institutions. Sophie is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is doing her doctorate in Conversational AI at the University of Fribourg. The blog text was created using a custom GPT model that was trained on Sophie’s video content, language style and expertise. The result is well-founded, up-to-date articles based on Sophie Hundertmark‘s own expertise.
You can find the link to the video at the end of this article.
In a world where AI tools are becoming ever more powerful, it’s no longer just what you ask that matters – it’s how you ask it. This is an often underestimated lever: you can use AI not only to get answers, but also to improve your own prompts.
In this article, I’ll show you how you can use a simple trick to make your results much more precise, helpful and successful.
Why good prompts are crucial
Many start with simple requests such as:
- “Write me a blog post about Tiny Houses on Lake Maggiore”
The problem is that such prompts are often too imprecise. The AI has to guess what exactly you want – and that leads to mediocre results.
The solution is surprisingly simple:
Let the AI itself help you write better prompts.
The simple trick: Let ChatGPT improve your prompt
Instead of working directly with a simple prompt, you can say:
- “Improve my request so that the answer is more precise and helpful.”
Then enter your original prompt.
What happens then?
The AI creates you:
- a more structured request
- more context
- clearer requirements
- often even with target group and desired style
The result:
Not only will you get better answers – you will also learn how good prompts are structured.
Learning effect included: How to get better at prompting yourself
A major advantage of this method is the learning effect.
You can see directly:
- what information was missing
- how detailed a good prompt should be
- which structure makes sense
Over time, you will automatically develop a better feel for effective prompts.
Does this only work with ChatGPT?
No. This technique is tool-independent.
You can also use it with:
- Gemini
- SwissGPT
- Perplexity
- Peak Privacy
- DeepSeek
Most AI chatbots work in a very similar way. Once learned, you can transfer the knowledge flexibly.
Practical example: Creating guidelines for tonality and branding
One particularly exciting use case is the creation of tonality and branding guidelines.
This is particularly relevant if:
- new employees join the team
- several people create content
- you want to use AI for your texts
Step-by-step instructions
- Clearly defines the task
- Example: “Create detailed branding and tonality guidelines for our marketing team”
- Specify the target group
- Who should work with the guidelines?
- Provides materials
- Website URLs or uploaded documents
- Sample texts or existing content
- Targets the analysis
Give the AI clear criteria:- Tonality
- Choice of words
- Expression
- Sentence structure
- Design / Call-to-Actions
- Sets the focus correctly
- Important: Don’t just have content analyzed
- But above all the way it is presented
- Requests examples
- Let the AI use concrete examples from the sources
- This ensures:
- more traceability
- Better practicability
Why this approach works so well
This method combines two strong principles:
- AI as a tool (for content)
- AI as trainer (for better prompts)
This leads to:
- more consistent results
- higher quality
- faster working
And especially important:
You build up knowledge internally that can be used in the long term.
Further optimize and use guidelines
As soon as you have created your guidelines, you can:
- Refine further with AI
- Share internally in the team
- for new employees
- use as a basis for further AI applications
This creates a scalable system for content creation step by step.
Conclusion: Ask the AI how to ask it better
If you are unsure what a good prompt looks like, then the following applies:
Just ask the AI itself.
This is one of the most effective ways to:
- achieve better results
- learn faster
- sustainably improve the way you work
Any further questions?
Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.
