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AI and chatbot researcher and consultant

  • Conception & Strategy
  • Keynotes, workshops and expert contributions
  • Research & Teaching

How to set up ChatGPT, Claude & Co. so that you automatically learn new skills at work

Many people use ChatGPT, Claude & Co. to work faster. I’ll show you how to set up AI tools so that they not only complete tasks, but also help you build new skills at the same time.

Using concrete examples, you will learn how AI can function as both an assistant and a tutor: It supports you in your daily work, provides feedback, explains contexts and promotes continuous learning – without any additional courses or fixed learning times.

The principle can be applied to many areas, including foreign languages, writing, programming, data analysis and the development of specialist knowledge. This makes AI not just a productivity tool, but a real learning companion in everyday working life.

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Known from

My presentation at the CCW 2024

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About me

I am Dr. Sophie Hundertmark – researcher and lecturer at the Lucerne University of Applied Sciences and Arts, doing my doctorate at the University of Fribourg in the field of Conversational AI.

For many years, I have been working on the question of how companies, public institutions and educational establishments can use AI sensibly – in a practical, responsible and future-oriented way.

In addition to my research, I advise companies, hold keynote speeches on international stages, give workshops and write specialist books on AI.

Research & Publications

My research revolves around conversational AI, chatbots and generative AI. I regularly publish scientific articles and share my findings in specialist books.

Media & Press

You can find interviews and articles about my work in SRF, NZZ, Handelszeitung, Blick and trade magazines such as Marketing Review St. Gallen.

Click here for my current research projects

My services at a glance

I support you with advice, workshops, keynotes and moderation – practical, individual and in any format: digital or on-site.

To make it easier for you to choose, here is a quick overview of my topics:

Generative AI & ChatGPT

How to introduce ChatGPT, SwissGPT & Co. sensibly – from initial use cases to prompt standards and role/security concepts to team guidelines.

The result: quick wins and a robust roadmap.

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AI visibility (SEO for ChatGPT, Gemini & Co.)

Becoming visible in AI responses: Structuring content in an AI-friendly way, strengthening source and trust signals, establishing GEO strategies.

This is how your brand appears where answers are created today.

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AI with foresight (data protection & transparency)

Responsible use of AI with clear policies, governance and compliance (e.g. GDPR, EU AI Act).

Practical guidelines, training and tooling to keep innovation safe and auditable.

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AI in the healthcare industry

Efficient, patient-centered applications: Documentation (e.g. doctor’s letters), patient chatbots for appointments & FAQs, knowledge assistance for specialist staff.

Always with the highest focus on data protection and medical quality.

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AI in education

Modernizing teaching, administration and continuing education with AI: didactic concepts, safe tool use, media skills and rules for examinations.

For schools, universities and educational initiatives.

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Generative AI assistants (chatbot, voicebot & avatar)

From the idea to integration: conception, implementation and connection to CRM/helpdesk/knowledge bases.

Use cases in service, HR and internal knowledge management – measurable, scalable, data protection-compliant.

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All services at a glance

Formats

AI consulting

From strategy to conception to technical implementation.

Project support, sparring for management teams and individual consultation hours to quickly clarify specific questions.

Enquire now without obligation

Keynotes

30-60 minutes impulse with clear examples and recommendations for action.

Ideal for conferences, all-hands or customer events to inspire teams and create a common understanding.

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Workshops

Half-day or one-day formats (also lasting several days) – hands-on with your team, your data and your use cases.

The end result is concrete prototypes, prompts, workflows and a clear roadmap.

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Moderation

Well-founded, neutral management of panels, discussions and events.

I provide structure, depth and tangible results – understandable for specialist audiences and management.

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My books

Generative AI for companies

Strategies, use cases and tools for the successful integration of Generative AI in day-to-day business – practical, scalable and responsible.

  • Guide from strategy to implementation in marketing, sales, HR, service

  • Best practices, risks, compliance and change management

  • For managers, project and innovation managers

More about the book

Generative AI in modern medicine

Opportunities, challenges and patient-centered applications of generative AI in healthcare – from diagnostics and patient communication to hospital operations.

  • Practical examples and guidelines on ethics, data protection and quality

  • Interdisciplinary perspectives from medicine, technology and ethics

  • For doctors, decision-makers, students and interested parties

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Customer dialog management

Value-creating customer dialog in times of digital automation: how companies make communication more efficient, personal and relevant.

  • Strategic models, KPIs and best practices

  • Role of AI and chatbots in service and CX

  • For service management, CX management, consulting and projects

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Digital friends

Successfully introducing and using chatbots – a practical guide for strategy, implementation and sustainable anchoring in companies

  • Success factors, pitfalls and industry examples

  • From simple bots to generative assistants

  • For decision-makers, project managers and anyone with an interest in Conversational AI

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Hey AI! What are you doing there?

A playful introduction to artificial intelligence for families: clearly explained, safe to use and with over 50 prompts to try out straight away.

  • For parents, children and anyone who wants to use AI creatively and responsibly

  • Comprehensible explanations, immediately applicable prompts

  • Tips for security, data protection and sensible use in everyday family life

More about the book

Digital products

AI visibility measures

How companies are found in the future will no longer be decided by Google alone – but by ChatGPT, SwissGPT, Gemini or Perplexity.

Important lessons learned from the action plan:

  • You understand what AI visibility means and why it complements – not replaces – traditional SEO.

  • You will learn how AI systems select content and which factors are decisive for visibility in ChatGPT & Co.

  • You discover concrete steps to make your brand visible in AI responses.

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Prompt template for AI visibility analysis

This template helps you to find out specifically how your company appears in AI responses today – and where you are still invisible.

Important learnings from the prompt template:

  • You understand why AI visibility complements traditional SEO work and is becoming increasingly important.

  • You will learn how to analyze your current presence in ChatGPT, Perplexity & Co. with clear prompts.

  • You discover where your company is already visible – and which topics or products are still missing.

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ChatGPT Starter Course

The easy introduction to the world of ChatGPT: clearly explained, with a practical focus and lots of examples to help you get started.

Ideal for beginners who want to take their first steps with AI quickly and safely.

Important learnings from the course:

  • You understand the basics of ChatGPT and how it works.

  • You will learn how to formulate prompts in such a way that you get the best results.

  • You will try out your first practical applications for everyday life and work.

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AI Challenges

Intensive 5-day programs that deliver concrete results.

  • Marketing Challenge: Measurably more visibility in 5 days.

  • Customer Communication Challenge: Better customer communication with clear processes.

  • HR & Team Leadership Challenge: Strengthening leadership skills and HR structures.

  • Admin & Organization Challenge: More order and efficiency in everyday working life.

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AI prompts

Four specialized prompt packages help you to work faster and more efficiently.

  • Marketing prompts: ideas for content, social media and campaigns – ready for immediate implementation.

  • HR prompts: support with recruiting, onboarding and employee appraisals.

  • Organization & admin prompts: Structure and automation for your administration.

  • Education-Prompts: Learning and teaching aids for school, university and further education.

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Blog

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WhatsApp newsletter

In my WhatsApp newsletter, I regularly post the latest AI updates and show you new ways to use AI smartly.

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What my customers say about me:

An excerpt of my references

Contact us

Contact Sophie on WhatsApp
Book a 15-minute consultation *
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You can simply book the consultation online and pay directly. You then send me a short message with 2-3 suggested dates and a few details about your consultation request. I will then send you the appointment invitation. You can send me the information by e-mail or via WhatsApp.

Known from

Fit with AI

Individual advice and recommendation of AI tools

Templates and prompt templates

Beginner courses and coaching

AI chat management

GAIO, LLMO, SEO for ChatGPT, Gemini, Perplexity and Co. – no matter what you call it – I will help you to be found by AI chatbots like ChatGPT and Co. in the future. I offer various formats such as workshops, consultations and lectures.

More about AI chat management

Using AI with foresight

My aim is to provide my audience with the knowledge they need to use artificial intelligence responsibly, sustainably and mindfully. Critical thinking and questioning, as well as transparency, ethical principles and foresight are becoming increasingly important skills with regard to a sustainable and innovative future.

More about AI with foresight

Presentations and moderations

Are you looking for an experienced keynote speaker on topics related to generative AI, chatbots, artificial intelligence or ChatGPT? Or are you looking for a moderator for your next event or panel discussion? Then ask me – I’d love to be there.

Practical content with reference to research

With humor and a lot of personality

On site or online

Sophie the author

My books are practical and motivate you to put them into practice. Each book contains selected best practices from the fields of generative AI, artificial intelligence, chatbots and customer service.

Thanks to templates and patterns, you can apply what you have read directly in practice.

Customer dialog
Management
Hey AI! What are you doing-
A book for families
Generative AI in the company
Generative AI in modern medicine
To the chatbot book

Consulting
on AI bots and ChatGPT

AI technologies such as ChatGPT, SwissGPT and others are here to stay. Millions of people are already accessing these and other chatbots every month. In my ChatGPT consultation I will show you what opportunities AI bots (chatbots and voicebots) and AI technologies such as ChatGPT, SwissGPT, Perplexity and similar tools offer you and how you can successfully implement and use the new technologies.

Of course I also offer specific workshop on LLM chat and voicebots.

Individual advice and conception

Technical implementation (accompanying)

Long-term support and optimization

An excerpt of my references

AI in the
Healthcare industry

Generative AI and chatbots have also arrived in the medical sector. I can support your medical practice, hospital or healthcare facility with the use of AI.

Individual advice and conception

Selected templates and prompts

Tool recommendations and AI courses

Everything about AI in healthcare

For parents, families & children: book & workshops

Artificial intelligence has long been part of our everyday lives – but how can parents and children use it sensibly and responsibly together? In my new, practical family guide “Hey AI – what are you doing?” (approx. 300 pages, incl. prompts, exercises & data protection tips), young and old will find easy-to-understand aha moments about ChatGPT & Co.

And because learning together is the most fun, I offer interactive “AI for families” workshops: practical sessions in which children (aged 10-15) and parents experiment, discuss and discover how AI can enrich everyday life and learning.

You want to join in?

Get to know the book now

Request a workshop, training course or keynote speech

Contact Sophie

Current and past offers for families:

October 20, 2025: Hey AI – what are you doing? – Parents’ forum “AI & ChatGPT. Registration here.

June 25, 2025: ChatGPT for children and parents – an extended staff event for colleagues at the Lucerne University of Applied Sciences and Arts

June 27, 2025: Magazine article “Children and AI: How to use the tools cleverly”. Read here.

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April 20, 2025: TV report on Tele1 “AI in everyday school life”. To the report.

April 12, 2025: AI for families- A Saturday workshop in Zurich

AI in education

There are many useful ways to use and benefit from ChatGPT, SwissGPT and artificial intelligence in (further) education. BUT there are also many risks and challenges that need to be taken into account. This makes it all the more important to me personally that teachers and students learn how to use AI correctly at an early stage.

Individual programs for primary and secondary school teachers

Teaching and prompt templates

Beginner courses, coaching and webinars

WhatsApp Newsletter

AI & Chatbot News

Get the latest news & updates on ChatGPT, chatbots, LLMs, voicebots and more! Join my WhatsApp group and stay up to date.

> Latest news on ChatGPT, chatbots, LLMs, voicebots

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> Personalized tips & news from Sophie

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WhatsApp Newsletter

Book your personal consultation now

Do you need support or have questions? Then simply make an appointment with me and get a personal consultation. I look forward to seeing you!

> Conception & Strategy

> Keynotes, workshops and expert contributions

> Chatbots, Voicebots, ChatGPT

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