Many companies still think that chatbots are only worthwhile once a certain number of employees, customers or sales have been reached. And that the development of a chatbot takes up far too much budget and time for everyone to be able to test it.

This may have been the case in the beginning – but that has long since changed.

The use cases, implementation options and customer acceptance of chatbots have changed so much in recent years that even small companies or even individual companies should now carefully consider whether they should invest in a chatbot.

Let’s take a look at the wide range of possible use cases:

1. chatbot instead of lead form

Instead of using the classic lead form to get users to register for the newsletter, you can also generate your leads innovatively via chatbot.

The Swiss startup “Systemcredit” has been using a chatbot for a few months now to bring them qualified leads. The Liquido bot asks users for their credit preferences and e-mail address and even generates a new lead contact directly in the Zoho CRM system in the background.

2. chatbots instead of popups

Annoying pop-ups that pop up on your website after XX minutes and are supposed to motivate users to convert have long been outdated. But now you can replace the pop-ups with small motivating chatbots. The bots give users the feeling that they are being addressed directly and, with the help of the right chatbot personality, conversion is guaranteed.

I wrote this article as a guest author for More Than Digital.

You can read the entire article here at Morethandigital.info.