A contribution by Sophie Hundertmark.
Sophie Hundertmark is an expert in the practical use of artificial intelligence with a focus on chatbots, AI strategies and responsible technology integration. She is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is currently writing her dissertation in the field of Conversational AI at the University of Fribourg. As a consultant, she supports companies, administrations and educational institutions in the introduction of effective AI solutions. Find out more about Sophie Hundertmark on Linkedin.
The way you search for information has changed fundamentally. Classic keyword searches give way to intelligent AI chats such as ChatGPT, Perplexity and Gemini. If your company is not visible here, it does not exist for the majority of potential customers. Terms such as LLMO (Large Language Model Optimization) and GAIO (Generative AI Optimization) are crucial in this new context, but they are only pieces of the puzzle of a much larger strategy.
AI Chat Management is the overarching and strategic response to this new era. It goes far beyond traditional SEO and focuses on how your content not only appears in AI-based chat systems, but is also presented in a meaningful, correct and trustworthy way.
I will help you to master this transformation and prepare your company for the future of search.
My offers for your successful AI chat management strategy
Whether you are aiming for a profound internal transformation, want to sensitize your team to the new realities or want to inspire at an event – my offers are tailored to your needs. All services can be booked flexibly online or on site.
1st in-house workshop: AI Chat Management Masterclass
(2-4 hours, highly customized to your company)
This interactive workshop is the ideal solution for companies that want to develop and implement a holistic and sustainable AI chat management strategy. We dive deep into the subject matter and work out concrete steps that your team can implement directly.
What you can expect:
- In-depth introduction: Understand the paradigm shift from keyword-based searches to contextual understanding through AI models.
- Practical strategies: We analyze your current content and develop strategies on how to make it relevant and resonant for AI searches.
- Relevance: Learn to really understand your customers’ “job to be done” and create content that directly addresses their problems and questions.
- Resonance: Discover how your content “develops a life of its own” – i.e. is quoted, recommended and distributed by others to create trust and reach.
- Building trust: Learn how to combine likeability and competence in your content in order to be perceived as a trustworthy source in AI chats.
- Technical & content optimization: Insight into LLMO (Large Language Model Optimization) and GAIO (Generative AI Optimization) – how you create technical requirements and prepare your content specifically for generative AIs.
- New KPIs for AI visibility: We discuss how you can measure the success of your AI chat management measures, e.g. through the “Share of LLM”.
- Individual problems: Time for specific questions and the joint development of solutions that are precisely tailored to your company’s challenges.
Your benefit: Your team will be empowered to implement a future-proof strategy and make your company permanently visible in the new AI search landscape.
2nd in-house keynote: AI chat management for your team or a larger group
(25-60 minutes, with opportunity for discussion and Q&A, customized to the target group)
This keynote speech is perfect for sensitizing your team, your department or a larger group of employees to the importance of AI chat management. It creates an awareness of the impending changes and motivates people to actively engage with the topic.
What you can expect:
- The changing face of search: A concise overview of the evolution from keywords to context and the increasing dominance of AI chats such as ChatGPT, Perplexity and Gemini.
- Why AI chat management is critical now: understanding why visibility in AI chat is vital for any business and what happens if you don’t show up.
- The new success factors: A clear presentation of the principles of relevance, resonance and trust in the context of AI search.
- Concrete calls to action: Initial, practical recommendations on what companies can do immediately to adapt.
- Interactive elements: Depending on your wishes, I can integrate a question and answer session to address the specific concerns and worries of your employees.
Your benefit: Create a uniform understanding and a common direction in your company to proactively exploit the opportunities of AI-based search.
3rd keynote: AI Chat Management – The future of corporate visibility
(25-60 minutes, adaptable to event target group, on-site or online)
This keynote is ideal for larger conferences, industry events, congresses or customer events that are looking for a forward-looking and inspiring topic. I offer a compelling perspective on the impact of AI on corporate communications and visibility.
What you can expect:
- Captivating introduction: A visionary introduction to the new era of information discovery and the role of AI chat management as a strategic pillar for corporate management.
- AI has completely changed SEO: How the era of keyword optimization is coming to an end and context and intent-based search is taking over.
- The power of relevance & resonance: Why your content must not only be informative, but also authentic, professional and, above all, resonant.
- Trust as the currency of the future: The crucial role of trust building and relationship management in AI-based search
- Impulses for every industry: approaches and ways of thinking that each participant can adapt for their own business area.
- Looking to the future: what the ongoing development of LLMs means for companies and how continuous adaptation and monitoring of the market are essential.
Your benefit: Inspire your audience with a cutting-edge topic that clearly demonstrates the strategic importance of AI for corporate visibility and inspires action.
Target groups – Who are my offers suitable for?
My offers are aimed at:
- Entrepreneurs and managing directors: Who want to rethink the strategic direction of their company in the digital age and make it future-proof.
- Marketing and communications teams: who need to understand how content works in AI chats and how they can adapt their strategies accordingly.
- IT managers: Who want to create the technical prerequisites for successful AI visibility.
- Managers and decision-makers: Who want to prepare their organization for the new requirements of AI-based search and secure competitive advantages.
- Anyone who wants to ensure that their company can be found and exists in the “new era of search”.
Prerequisites or previous knowledge
No specific prior technical knowledge or in-depth expert knowledge in the field of AI or programming is required to participate in my offers.
However, it is helpful if your:
- Have a basic understanding of your company’s digital presence.
- Be open to new ways of thinking and willing to question traditional approaches.
- Have an interest in proactively shaping your company’s visibility in the changing digital landscape.
My offers are designed to provide you with the necessary knowledge in an understandable way and give you practical tools.
Frequently asked questions (FAQ)
Q: Are the offers only suitable for large companies?
A: No, my services are relevant for both large corporations and SMEs. Smaller companies in particular can achieve enormous advantages through a targeted AI chat management strategy in order to hold their own against larger brands.
Q: Can the offers also be tailored specifically to our industry?
A: Yes, especially the in-house workshop and the keynote speech are individually adapted to your industry, your specific challenges and your target group.
Q: How does AI chat management differ from traditional SEO?
A: Classic SEO focused on keywords and Google algorithms. AI Chat Management goes beyond that. It optimizes your content for intelligent AI models that understand the user’s context and intent. It integrates technical aspects (LLMO), content preparation (GAIO) and an overarching corporate strategy to ensure lasting visibility in the new search forms.
Q: What exactly is LLMO (Large Language Model Optimization)?
A: LLMO is a technical area that focuses on optimizing your website and content so that Large Language Models (LLMs) like ChatGPT’s can process and understand your information well. This includes technical readability, the avoidance of unnecessary code and a clean data structure so that the AI can index and use your content efficiently.
Q: And what does GAIO (Generative AI Optimization) mean?
A: GAIO includes the optimization of content for generative AIs. It’s about creating “speaking texts”, relevant FAQs and good prompt examples that ensure your content not only shows up in AI chats, but is also presented in a meaningful and conversational way. GAIO ensures that the content is not only found by the AI, but also displayed in the right context.
Q: Is the topic relevant if we don’t have concrete plans with AI chatbots yet?
A: Absolutely! The relevance comes not only from your own chatbot usage, but primarily from the fact that your customers already use AI-based search engines such as ChatGPT, Perplexity or Gemini. Your content must be findable there, even if you don’t have any chatbots in use yet.
Q: How can I book an appointment for a personal consultation or an inquiry?
A: Feel free to contact me using the contact information below. I look forward to hearing from you!
Ready for the future of search?
Let’s strengthen your company together for the era of AI chat management. I look forward to supporting you and your team!
Contact me for a non-binding inquiry or a personal consultation:
Preferably by WhatsApp message or e-mail.
Even more input
In this report, you can find out how ChatGPT and co. have already changed the search behavior of your customers. The report examines various target groups based on age, sector, product, services and other characteristics.
And in the video interview with Sophie Hundertmark and Prof. Dr. Nils Hafner, the background and context of AI chat management are discussed in detail.
