t3n picks up on AI visibility: My article + webinar show how brands secure their presence in AI responses through LLMO & GAIO.
A strong signal for AI visibility
It is with great pleasure that I can announce this: Not only have I published an article on t3n, but I am also giving a webinar there on the topic of LLMO and AI visibility.
Article: Visible in ChatGPT: How your brand ends up in AI responses
Webinar: Online course LLMO – How to make your brand visible in AI responses
The fact that t3n – one of the most renowned tech and business magazines in the German-speaking world – is taking up this topic and even organizing a webinar on it shows how central AI visibility has become. For companies, this is a trustworthy signal: this topic is not a trend, but a must.
Why AI visibility is crucial now
The t3n article makes it clear:
“More and more people are using ChatGPT, Perplexity or Gemini to find answers – often without even opening Google.”
This means:
- Answers instead of links → Whoever is missing in AI answers loses visibility.
- New gatekeepers → Language models decide which brands appear.
- Competitive edge → Those who optimize now will secure a lasting presence.
The contents of the webinar: Practice instead of theory
In the webinar, I will show you step by step how brands can secure their AI visibility – with a clear focus on practicality and feasibility.
1. basics: What is LLMO?
- LLMO = Large Language Model Optimization
- Technical basis for AI systems to read and process content
- Differences to SEO and why the two must be considered together
2. GAIO: Preparing content for AI
- FAQ formats, thematic depth, glossaries
- Content that is suitable for answers (how-tos, case studies, transcripts)
- Examples from various industries
3. live demos & tests
- We test together how ChatGPT & Co. currently represent brands
- Comparison: Optimized vs. non-optimized content
- Quick-win measures that work immediately
4. roadmap for companies
- Audit → Quick wins → Processes → Monitoring
- New KPIs: Share of LLM, Zero-Click Visibility, AI Citation Quality
- How responsibilities can be anchored in the company
The added value for participants
Participants in the t3n webinar receive:
- Concrete checklists & tools for implementation
- Practical examples from my projects (banks, insurance companies, SMEs)
- Direct insight into new KPIs and measurement methods
- Answers to your individual questions (Q&A session at the end)
The goal: everyone goes home with a clear implementation plan.
Typical mistakes that we resolve in the webinar
- Provide content only as PDF or behind a login wall
- Websites without structured data (no JSON-LD, no Schema.org)
- Marketing language without concrete benefits for users
- Lack of processes: No one feels responsible for AI visibility
Why t3n is so important as a partner
t3n has been one of the leading magazines in the field of digital business, technology and marketing for years. When this medium offers an entire online course on LLMO, it shows:
- AI visibility is an issue at the highest management level.
- Companies receive confirmation that they need to invest here.
- My role as a webinar host at t3n underlines the fact that I am in demand as an expert in this field.
My conclusion: acting now pays off twice over
The publication at t3n – both as an article and a webinar – shows that AI visibility is at the heart of digital transformation.
- For brands, this means that action is a duty, not an optional extra.
- For me personally, it means: I can share my knowledge with a broad specialist audience and I am delighted that this topic has finally reached a wider audience.
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Need advice?
Do you have further questions or are you looking for personal advice? Then please get in touch with me.
