A contribution from Sophie Hundertmark

Sophie Hundertmark is an expert in the practical use of artificial intelligence with a focus on chatbots, AI strategies and responsible technology integration. She is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is currently writing her dissertation in the field of Conversational AI at the University of Fribourg. As a consultant, she supports companies, administrations and educational institutions in the introduction of effective AI solutions. More about Sophie Hundertmark on LinkedIn.

A CustomGPT was used for linguistic and stylistic creation – as well as for translation. This is based on the GPT-5 language model from OpenAI and was developed by Sophie Hundertmark herself.

---

Why AI visibility is crucial today

In my consultations and presentations, I see time and again that many companies still underestimate the importance of AI visibility. While the classic SEO strategy has long been established in Google, the question of visibility in ChatGPT, SwissGPT, Gemini or Perplexity is only slowly coming to the fore. But this is exactly where it will be decided whether brands will still be found in the future or not.

The use of AI-supported tools is increasing rapidly. Users no longer just ask their questions in search engines, but directly to chatbots or AI assistants such as ChatGPT. If a company does not appear in these responses, it loses reach, visibility and potential customers. AI visibility is therefore a competitive advantage that can determine the success of marketing and sales.

Background: How search behavior is changing due to AI

To understand why AI visibility is becoming so important, it is worth taking a look at current usage figures and behavioral shifts in German-speaking countries:

• The article “Google vs. ChatGPT vs. Perplexity: How is German-speaking search behavior changing?” shows the most important changes in the search behavior of German-speaking users.
• Result: 77% of respondents use traditional search engines (especially Google) several times a week – Google remains the first port of call for many information queries.
• At the same time, 33% now regularly use AI chatbots such as ChatGPT – an increase of around 15 percentage points compared to the previous year.
• While Google continues to dominate in many cases, ChatGPT, Perplexity and the like are catching up – users appreciate the mix of AI answers and context.

Differentiation according to use cases

What is interesting is where users use which platforms:

• For simple information queries, Google is still in the lead – with around 50.5% of queries.
• The competition shifts for more complex questions: Google still achieves around 40.3% here, with ChatGPT very close behind at around 38.6%.
• Perplexity and similar AI search systems come in at 28.1% – even lower, but with a strong growth rate.

This picture shows: In many contexts, AI platforms are already competing with traditional search engines – and in the future they will dominate even more for certain types of questions.

Why the “old visibility” is no longer enough

Until a few years ago, visibility was almost synonymous with top rankings on Google. But this visibility is no longer enough:

1. AI systems respond directly, not via links
   Users are increasingly receiving a direct AI response format (chat-style) instead of clicking through a list of web pages. Companies that are missing from such answers are invisibly lost.
2. Trust is becoming the new currency
   AI models select answers based on factors such as relevance, source quality, consistency and reputation. Only content that is considered trustworthy is selected – in other words, mere keyword optimization is no longer enough.
3. Context instead of buzzwords
   AIs interpret intentions. They not only evaluate whether a keyword appears, but also whether a text fits the problem (“You want to hang up a picture” instead of “buy a drill”). This type of interpretation requires a different approach to content.
4. The role of structure and metadata becomes central
   In order for AI systems to classify content correctly, they need additional information – structured data (Schema.org, JSON-LD) or internal relationships.

Start with the actual analysis of AI visibility

Before we talk about specific measures, we need a clear analysis of the current situation. I often see in my projects that companies invest in measures without a strategy – and end up losing a lot of money and time without achieving real results.

With my AI Visibility Report I offer precisely this analysis: We check how visible your company already is today in the most important AI systems, where you already appear and where there are still gaps. Only when this basis is clear can meaningful measures be derived.

And only if you know where you currently stand will you be able to measure the success of your chosen measures later on and build on them.

Of course, companies can also carry out the ACTUAL analysis themselves – the main thing is that it is done.

The new action plan for AI visibility

To prepare companies not only for the analysis, but also for the implementation, I have developed this action plan for AI visibility.

This template is available now for CHF 100 and guides you step by step through the most important areas you need to consider.

What topics does the action plan cover?

The template covers all relevant fields that are crucial for your AI visibility:

• Content optimization: What content do you need to prepare and how so that AI systems can find you and classify you correctly?
• Technical basics: Which data structures, formats and sources play a role?
• Reputation and references: How do you build authority that is recognized by AI systems?

The template is available for download in Excel format so that you can use the structured catalog of measures directly internally.

Who is the action plan suitable for?

The template is primarily aimed at:

• Marketing teams who want to future-proof their visibility.
• Communication departments that want to be present not only in Google, but also in AI systems.
• Company managers who want to plan strategically and make targeted use of their budget.
• Agencies and consultants who want to build AI visibility with their clients.

The plan is particularly valuable for companies that are already doing SEO but want to take the next step towards AI optimization.

But companies that have not yet done anything are also invited to change this now and plan their first measures for AI visibility.

The advantages of the template at a glance

• Structured approach: No more wild individual measures, but a clear plan.
• Time-saving: You don’t have to start from scratch, but have a basic framework right away.
• Practical: Based on my experience in consulting and research.
• Cost-efficient: For only CHF 100 you save yourself a lot of expensive detours.

Conclusion: Actively shape AI visibility now

The next few years will be decisive: Companies that invest in their AI visibility now will secure a massive head start. Blind trial and error is of little use – a well-founded analysis of the current situation and a clear plan of action are the key.

This is exactly why I developed my AI Visibility Report and the new template for AI measures. They give you orientation, save time and help to use resources efficiently.

Need advice?

The template alone is not enough for you or you have further questions. Then contact me and we can arrange a call, a meeting or a workshop.

Frequently asked questions (FAQ)

Why does the template cost CHF 100?

The template is based on years of consulting practice and research. It bundles my know-how in a compact form – and saves you significantly higher consulting costs.

Can I implement the template on my own?

Yes, the measures are formulated in such a way that you can apply them independently. Anyone who would like additional support can take advantage of my advice at any time.

What distinguishes the template from free tips on the Internet?

Free tips are often general and unsystematic. The template gives you a clear roadmap that is specifically tailored to AI visibility.

Will I receive updates if something changes?

At the moment, the template is a one-time download. I recommend following my blog regularly, as I share new developments there.

How do I get the template?

After payment (CHF 100) you will immediately receive the download link. Simple, fast and ready for immediate use.