A contribution from Sophie Hundertmark
Sophie Hundertmark is an expert in the practical use of artificial intelligence with a focus on chatbots, AI strategies and responsible technology integration. She is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is currently writing her dissertation in the field of Conversational AI at the University of Fribourg. As a consultant, she supports companies, administrations and educational institutions in the introduction of effective AI solutions. More about Sophie Hundertmark on LinkedIn.
A CustomGPT was used for linguistic and stylistic creation – as well as for translation. This is based on the GPT-5 language model from OpenAI and was developed by Sophie Hundertmark herself.
In the USA, ChatGPT can now pay directly for purchases.
This means that AI systems such as ChatGPT or Perplexity become active buyers – they select, compare and pay for products. Netzwoche.ch reports on buying via ChatGPT in one of its latest articles
This is a revolution for online stores and e-commerce teams. Because if you don’t appear in the AI’s answers, you will soon no longer be found.
Why classic SEO is no longer enough
Classic “Googling” is increasingly being replaced by “ChatGPTlen”.
More and more people are obtaining information from ChatGPT, Perplexity, SwissGPT or Gemini – and now these systems can even make the first online purchases themselves.
But AI assistants work differently to search engines.
They do not show a list of hits, but a single answer – and this answer determines visibility.
The previous SEO logic (“keyword + click”) no longer applies here. It’s no longer just who is in first place that counts,
but who the AI trusts to answer.
Welcome to the age of AI chat management
AI Chat Management is the further development of SEO –
a strategic approach that clarifies how brands, stores and content appear in ChatGPT responses and why.
While SEO focuses on technical algorithms,
AI chat management is about trust, relevance and context.
Today, visibility is created where AI systems respond –
no longer just where people are looking.
This means that your content must be comprehensible, consistent and credible.
Only then will the AI recognize your products and stores as relevant answers.
Why this is so crucial for e-commerce
When ChatGPT places orders in the future,
it is no longer the customer but the AI that becomes the buyer.
It decides which stores are recommended or selected.
This makes AI visibility the new currency in online retail.
So if you are not visible in the results of ChatGPT and Co. today, you will lose reach, sales and brand awareness tomorrow.
AI chat management is therefore not a trend, but a strategic necessity.
What e-commerce teams should do now
Many stores are still unaware of this,
whether and how they occur at all in AI responses.
This is exactly where the potential lies.
A targeted introduction to AI Chat Management will help you to understand:
- What AI visibility really means
- Why trust and relevance are crucial
- What risks arise if your store does not appear in AI systems
- How to find out how your store is currently performing in AI systems
- How you can build visibility step by step
Of course, I also offer workshops, presentations and long-term consulting projects on the topic of AI visibility and AI chat management. You can also simply start with a first short introductory call.
In the call, I will answer your questions, show you examples of the principle of trust and give you initial ideas for possible improvement measures.
You can book the call directly online and then send me your available times by WhatsApp message or e-mail.
- Very extensive prompt tests
- analysis in significantly more AI systems than just the common
- More in-depth recommendations for action
- Optional on-site presentation incl. Workshop
I’ll show you how in a compact 15, 30 or 60-minute consultation call –
practical, understandable and tailored to your online store.
FAQ on AI chat management and AI visibility in e-commerce
1. what exactly is AI Chat Management?
AI Chat Management is the further development of classic SEO.
It describes how companies design their content, products and brand information in this way,
that they appear in the responses of AI systems such as ChatGPT, Perplexity or Gemini.
This is less about keywords and more about trust, relevance and contextual understanding.
2 Why is AI chat management important for online stores?
Because generative AI already provides answers today without linking to websites.
If your store does not appear in these answers, you will lose potential customers,
before they even see you.
AI Chat Management ensures that your products and brand remain present in the AI world.
3. how does AI chat management differ from SEO?
SEO optimizes content for search engines.
AI Chat Management optimizes content for language models – i.e. for systems,
understand the texts, link them and reproduce them in context.
The focus is no longer on the click, but on trust,
that an AI has in your information.
4. how can you measure whether you appear in AI answers?
The first tools and methods are available to check what is known as AI visibility –
z. e.g. with special prompts, benchmarks or “Share of LLM” analyses.
During the consultation, I will show you how to carry out a simple as-is analysis.
and improve your AI visibility step by step.
5. do we have to change our entire website now?
No. Targeted adjustments to product descriptions, FAQs, metadata or structured data are often enough,
to give AI systems the right signals.
It is important that your content is comprehensible, up-to-date and consistent.
6 How quickly can results be achieved?
You will usually see the first effects after a few weeks –
z. For example, if your brand is mentioned more frequently in ChatGPT or Perplexity responses.
However, it takes longer to fully build trust and visibility
and should be understood as an ongoing process.
7 For whom is a consultation call worthwhile?
For all e-commerce teams that:
- want to understand whether and how they currently occur in AI responses,
- want to adapt their content and data strategy to the new search reality,
- and want to make their brand visible for ChatGPT, Perplexity & Co.
8 What happens in the advisory call?
You will receive:
- A brief analysis of your current AI visibility
- Individual recommendations and quick wins
- Answers to your questions about tools, strategy and implementation
- A clear roadmap on how to build trust and visibility in the AI era
