A practical guide for decision-makers, managers and teams who want to anchor AI sustainably in their company.
Generative AI is no longer a trend – it is changing how companies communicate, work and make decisions. However, its success depends on how well it is integrated into existing processes.
In this book, I work with Dr. Daniela Suter to show how companies can use generative AI safely, efficiently and responsibly. We share practical examples, tried-and-tested strategies and concrete recommendations for action so that you don’t just test AI, but use it sustainably.
More and more companies are experimenting with ChatGPT, SwissGPT & Co – but often lack a clear strategy.
The questions we encounter most frequently in consultations and workshops are:
Where do we start?
Which processes are suitable?
How do we deal with data protection, responsibility and employees?
This book offers answers – practical, practicable and without technical hurdles. It is aimed at anyone who wants to understand, control and use generative AI responsibly.
This book is ideal for:
In this book you will learn, among other things:
AI can increase productivity and enable new business models – but only if it is introduced responsibly.
We will show you how you can ensure that AI is accepted and used sensibly in the company with clear processes, comprehensible guidelines and open communication.
I am a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and am doing my doctorate in Conversational AI at the University of Fribourg. I have been supporting companies with the introduction of AI systems for years – with a focus on strategies, ethics and acceptance in everyday life. In this book I share my experiences from research, consulting and projects.
Dr. Daniela Suter is an entrepreneur, researcher and COO of AlpineAI – the company behind SwissGPT. She has many years of experience in the use of AI technologies in the healthcare, science and technology sectors. Its strength lies in strategically anchoring complex technologies in companies – securely, transparently and with a focus on people.
“Responsibly deployed AI is not a risk, but an opportunity for sustainable innovation.”
– Sophie Hundertmark
“The future belongs to those companies that understand AI – and consciously shape its potential.”
– Dr. Daniela Suter
Generative AI is no longer a trend – it is changing how companies communicate, work and make decisions. However, its success depends on how well it is integrated into existing processes.
In this book, I work with Dr. Daniela Suter to show how companies can use generative AI safely, efficiently and responsibly. We share practical examples, tried-and-tested strategies and concrete recommendations for action so that you don’t just test AI, but use it sustainably.
Artificial intelligence explained simply – for parents, children & families
A playful introduction to the world of artificial intelligence – for parents, children and anyone who wants to use AI safely and creatively in everyday life.
ChatGPT and other AI tools have long since become part of our everyday lives – but how can families use these technologies sensibly without being overwhelmed?
This book helps parents to discover the world of artificial intelligence together with their children.
In clear language, it explains what AI is, shows practical applications in everyday family life and provides over 50 prompts that can be tried out immediately.
Whether it’s homework help, creative stories or playful experiments – the Hey AI! What are you doing there? makes AI understandable, safe and a real experience for the whole family.
When I started to work more intensively with artificial intelligence, I quickly realized that many families are curious, but at the same time unsure. Parents ask themselves: How do I explain to my children what AI is? And how can I use them sensibly and safely? In my workshops with children and young people, I have experienced how much curiosity, creativity and enthusiasm is generated when AI is taught in an understandable and practical way.
Together with Meike Tarabori, I wanted to write a book that starts right here. We wanted to show that AI is not just a technical topic, but also something that families can discover together – playfully, creatively and responsibly. Our aim was to create a resource that combines learning and fun and gives parents and children the opportunity to try out and understand AI in everyday life.
This book is ideal for:
In this book you will learn, among other things:
Artificial intelligence is changing our world at a rapid pace. For our children’s generation, AI will be a natural part of school, education and work.
This makes it all the more important that they learn early on not only to use these technologies, but also to understand and critically classify them.
Responsible use of AI protects against risks and at the same time opens up enormous opportunities – from creative projects and learning support to future career opportunities.
This book aims to support families in introducing children to these future skills in a gentle, safe and enjoyable way.
I am a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and am doing my doctorate in Conversational AI at the University of Fribourg.
For years, I have been working on the use of artificial intelligence – especially chatbots and strategic AI solutions for companies and public institutions.
As an AI consultant, researcher and speaker, I support companies and institutions in the use of AI systems and conduct research at the interface between technology, ethics and society.
With this book, I bring my specialist knowledge into an everyday framework for families.
“I want to encourage families to try out AI, ask questions and have their own experiences – that’s how we all learn the most.” – Sophie Hundertmark
Journalist, author and expert on digitalization and education.
She has worked for many years as editor-in-chief of various specialist publications and has published numerous articles, guides and specialist books that make complex technologies accessible to a wide audience.
A particular focus of her work is on presenting knowledge in a child-friendly and understandable way, while also providing parents and teachers with concrete assistance.
Her experience enables her to present complex content relating to digitalization and AI in a way that makes it easy to apply in everyday life.
“It’s important to me that children and parents don’t see AI as something threatening, but as a tool that can be used creatively and responsibly.” – Meike Tarabori
No. All concepts are clearly explained – ideal for beginners and decision-makers.
Yes, especially. Many practical examples come from medium-sized companies.
Yes, a separate chapter is dedicated to data protection, transparency and compliance.
Absolutely. It contains models and tools that can be used directly in the company.
Yes. I offer workshops and advice on precisely these topics.
Explanations, examples, tasks, tools and best practices for the responsible use of AI in everyday family, parent and child life.
What you can expect in the new German-language book on Generative AI for companies
Artificial intelligence has long been part of our everyday lives – whether at school, at the kitchen table or in our leisure time. But who explains to children what is behind ChatGPT & Co. And who accompanies parents when they want to find their own way between technology, responsibility and curiosity? This book is aimed at anyone who doesn’t want to leave dealing with AI to chance: parents who want to understand what AI actually is; children who want to handle it with curiosity and confidence; and families who want to discover together how learning, laughter and critical thinking go hand in hand, even in the digital age. Teachers and other accompanying persons will also find many specific tips and explanations suitable for everyday use.
Part 2 – Practice & application
AI in everyday family life, at school and at work. With prompts, templates & aha-moments for young and old.
Part 3 – Outlook & responsibility
Digital self-confidence, ethics in everyday life, parents as role models – and an honest look into the future.
Sophie Hundertmark is an expert with extensive practical and research experience in generative AI, chatbots, artificial intelligence and digital assistants such as ChatGPT.
She advises international companies such as Helvetia, Jura, Raiffeisen, Sparkassen-Finanzgruppe, healthcare organizations such as the Lucerne Cantonal Hospital and NGOs such as Hilfswerk on the deployment, use and improvement of AI applications and chatbots.
She is also a sought-after keynote speaker and workshop moderator for AI and related topics.
In addition to her practical experience, Sophie’s findings from her work as a researcher and lecturer at the Lucerne University of Applied Sciences and Arts also flow into her lectures and consultations.
Sophie’s activities aim to provide her audience with knowledge on how artificial intelligence can be used responsibly, sustainably and consciously. She encourages people to think critically, question processes and develop transparency and foresight. These skills are crucial for the future-oriented and innovative development of our society.
As a member of boards of directors and advisory boards, Sophie supports innovative companies such as AlpineAI, eggheads.ai, Joaia and Cloudburst and is active on the board of the SwissInsights Association.
And if you want to know why, according to Sophie, yellow letterboxes will still be needed in 20 years’ time, you should definitely listen to one of her talks or consultations. www.sophiehundertmark.com
Meike Tarabori is editor-in-chief of cmm360, the renowned Swiss magazine for customer relations stars and service champions. As an experienced marketing and communications expert with degrees in business, marketing and German literature, she has gained valuable experience at companies such as KUKA Robotics and most recently at the Cybathlon ETH Zurich. Today, she is a successful postcast host with “Meike’s Raumzeit” and “ICT Talk” and is also the organizer of the Swiss Customer Relations Awards, a platform that recognizes and awards innovative projects for creating sustainable customer relationships and unique customer interactions.
On May 15, 2023, I was able to give a brief input on ChatGPT to the Swiss Federal Council. Afterwards, the topics of AI, transparency, ethics and possible applications were discussed together with the management.
I have given other presentations on ChatGPT at Sparkassen Finanzgruppe, Suva and the Lucerne University of Applied Sciences and Arts, for example.
In addition to these customer groups, I am also giving more and more targeted workshops for parents, for example, at parents’ forums or directly for children, for example on the campsite in the form of the campsite’s own leisure activities.
No. The book is deliberately written in such a way that no prior technical knowledge is required. All terms and concepts are explained in an understandable and everyday way – even for readers who have had little to do with AI so far.
Not yet. But if interest in an audio book grows, we will consider it. Please send us a short request via e-mail to sophie@hundertmark.ch.
The book comprises around 200 pages including illustrations, exercises and aha moments for children and adults.
Yes, you can choose whether you want a hardcover edition or an e-book when you buy.
The book explains how Generative AI works – using language models such as ChatGPT – clearly and without technical jargon. It is not aimed at programmers, but at families who want to understand how AI works.
Yes. In addition to ChatGPT, other tools such as Gemini, Claude or SwissGPT are also mentioned. The book shows how they can be used sensibly in everyday family and school life.
Yes. A separate chapter – including a guest article by Ursula Uttinger (Lucerne University of Applied Sciences and Arts) – is dedicated to data protection, data security and the current legal framework, particularly when dealing with children.
Absolutely. Each chapter contains specific instructions, prompts, exercises and ideas for everyday family life. Many “aha” moments encourage people to try things out together.
The book can easily be read over a long weekend. It is structured in such a way that individual chapters can also be read separately and tried out directly in everyday life.
The book is aimed at parents, guardians and teachers who want to help children aged between 6 and 16 to use AI responsibly – regardless of whether they have any experience with ChatGPT & Co. themselves.
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✔️ Latest news on ChatGPT, chatbots, LLMs, voicebots
✔️ Don't miss any important news & announcements
✔️ Personalized tips & news from Sophie
Interested in a workshop? Then write to me with your ideas and wishes and I will send you a non-binding offer. Most workshops cost CHF 2500 – 3000, but depending on the scope, it can also be cheaper or more expensive.
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Known from
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Max Mustermann
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Max Mustermann
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Max Mustermann
Mustermann GmbH
What you can expect in the new German-language book on Generative AI for companies
The book is primarily aimed at people in management positions who would like a general and practical overview of Generative AI. However, the book is also aimed at employees who are not yet in a management role.
Our readers typically work in a company like this one:
In the workshop, you will learn how you and your team can use Generative AI for your everyday professional and private lives. Together we will find suitable use cases for your company and prioritize them. We then define specific milestones for implementation. Depending on the use case and application, you can start using Generative AI the very next day or we can agree on follow-up tasks. It is also about finding the balance between human work and tasks that are performed by Generative AI.
Dr. Daniela Suter is a versatile and dynamic executive with over a decade of experience in entrepreneurship, communications and scientific research, specializing in the healthcare, science and technology sectors. She has extensive expertise in the application and management of AI technologies, especially GPT-based models, business development and stakeholder management. Dr. Daniela Suter is founder, COO and financial manager of AlpineAI (www.alpineai.swiss), a company that operates SwissGPT – a secure and privacy-compliant GPT assistant from Switzerland. She is also a senior executive at Mindfire, where she leads a collective of outstanding talent focused on advancing AI for the benefit of humanity. In 2023, Dr. Daniela Suter also founded AITecCare (www.KItecare.ch), with the aim of empowering companies to be at the forefront of technological development and promote transformative change in the world of work. To this end, she appears as a keynote speaker and consultant and gives courses for companies in the field of prompt engineering and generative AI.
Sophie Hundertmark – Chatbot and AI expert, consultant, workshop moderator and keynote speaker
Sophie Hundertmark is an expert with extensive practical and research experience in generative AI, chatbots, artificial intelligence and digital assistants such as ChatGPT.
She advises international companies such as Helvetia, Jura, Raiffeisen, Sparkassen-Finanzgruppe, healthcare organizations such as the Lucerne Cantonal Hospital and NGOs such as Hilfswerk on the deployment, use and improvement of AI applications and chatbots.
She is also a sought-after keynote speaker and workshop moderator for AI and related topics.
In addition to her practical experience, Sophie’s findings from her work as a researcher and lecturer at the Lucerne University of Applied Sciences and Arts also flow into her lectures and consultations.
Sophie’s activities aim to provide her audience with knowledge on how artificial intelligence can be used responsibly, sustainably and consciously. She encourages people to think critically, question processes and develop transparency and foresight. These skills are crucial for the future-oriented and innovative development of our society.
As a member of boards of directors and advisory boards, Sophie supports innovative companies such as AlpineAI, eggheads.ai, Joaia and Cloudburst and is active on the board of the SwissInsights Association.
On May 15, 2023, I was able to give a brief input on ChatGPT to the Swiss Federal Council. Afterwards, the topics of AI, transparency, ethics and possible applications were discussed together with the management.
I have given other presentations on ChatGPT at Sparkassen Finanzgruppe, Suva and the Lucerne University of Applied Sciences and Arts, for example.
In principle, no prior knowledge is required to read and understand the book. However, a general openness to digitalization and new technologies is certainly a great advantage.
Not yet. But if interest in an audio book grows, we will consider it. Please send us a short request via e-mail to sophie@hundertmark.ch.
The book has just under 300 pages. If you take a long weekend, you’ll manage to read the most important parts.
Yes, you can choose whether you want a hardcover edition or an e-book when you buy.
The book Generative AI for Companies is a specialist book that is written primarily from the perspective of a business economist. It mainly deals with economic and interpersonal aspects of the use of Generative AI. Nevertheless, the textbook on Generative AI in the company also includes a chapter on the technical functioning of artificial intelligence, large language models and generative AI. This basic knowledge is important in order to be able to properly assess the extent of the new technological developments.
To make the reader even more excited about the use of Generative AI, a large number of Generative AI tools are presented at the end of the 200-page reference book and their possible applications are described. Readers also receive information on the pricing and subscription model of the individual tools.
We worked together with a lawyer to answer (data protection) legal questions. Martin Steiger not only answered important questions, but also wrote a guest article in which he clearly explains both the background to data protection and the current developments regarding the EU AI Act.
Practical examples from companies that have already successfully introduced Generative AI are an important part of the book. Companies report on their experiences in a wide variety of generative AI projects.
The practical examples are supplemented by templates and guidelines, which readers can download free of charge from the Internet (link and password in the appendix of the book).
The book comprises around 300 pages including illustrations. Depending on your reading speed, the book can easily be read over a long weekend. The book is available as a paperback as well as an e-book and can be read regardless of device or location.
The book is aimed at managers, decision-makers, project managers and anyone else who would like a general overview of the topic of generative AI. Readers of the book will get a comprehensive and broad overview of the opportunities and challenges of Generative AI. Readers will also learn which internal measures and steps are necessary to integrate Generative AI into companies in the long term.
If you’ve read the new book “Generative AI for Business”, then you’re probably interested in the various templates, guides and best practices. On this page you will find all the resources you need for the introduction of Generative AI in your company. Simply click on one of the buttons and fill out the appropriate form.
Chapter 4 “INTRODUCINGGENERATIVE AI” shows and explains an example of a roadmap for the introduction of generative AI in companies. This roadmap can be downloaded here as an Excel list. However, it should be noted that companies should adapt the following roadmap to their own needs.
Chapter 4 “INTRODUCINGGENERATIVE AI” presents a questionnaire for the employee survey. The questionnaire checks the maturity level of your company with regard to Generative AI. You can download the questionnaire here.
Chapter 4 “INTRODUCINGGENERATIVE AI” shows icebreaker tasks for employees to use GPT Assistants. The most important exercises and tools can be downloaded here.
The chapter “General tips for using AI tools: Prompting correctly” describes how we communicate with tools such as ChatGPT and what makes good prompts. Here you can download a long list of successful example prompts.
WhatsApp Newsletter
Get the latest news & updates on ChatGPT, chatbots, LLMs, voicebots and more! Join my WhatsApp group and stay up to date.
✔️ Latest news on ChatGPT, chatbots, LLMs, voicebots
✔️ Don't miss any important news & announcements
✔️ Personalized tips & news from Sophie
Interested in a workshop? Then write to me with your ideas and wishes and I will send you a non-binding offer. Most workshops cost CHF 2500 – 3000, but depending on the scope, it can also be cheaper or more expensive.
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.”
Max Mustermann
Mustermann GmbH
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.”
Max Mustermann
Mustermann GmbH
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Max Mustermann
Mustermann GmbH
