Strategies, tools and best practices for successful integration
by Sophie Hundertmark and Dr. Daniela Suter
Our new specialist book Generative AI for companies – strategies, tools and best practices for successful integration is available online and in bookstores. I wrote the book together with my colleague Dr. Daniela Suter.
The aim is to give managers, team leaders and other decision-makers a well-founded overview of the background, opportunities, challenges and best practices for the use of Generative AI in companies.
Foreword
We are in an age in which algorithms not only create, analyze and evaluate data, but also generate innovative content, produce artistic works and even solve problems. Generative AI is revolutionizing the way companies operate, how products and services are brought to market and even how decisions are made. Private investments in Generative AI reached USD 25.23 billion in 2023, almost nine times as much as investments in 2022 and thus more than a quarter of all private AI-related investments. But what does this mean in concrete terms for you as a manager?
As a consultant and speaker in the field of generative AI, chatbots and AI tools, we are confronted with a wide variety of questions on a daily basis. In addition to technical issues, there are also many questions about ethics, data protection and employee management.
With this book, we want to give all entrepreneurs, decision-makers, team leaders and anyone else who is interested in new trends a solid introduction to the topic of generative AI. You will receive a competent overview of what Generative AI is all about, what added value and risks the use of this new technology entails and, in the end, you will know how you and your company can use Generative AI sustainably and benefit from it.
For us authors, it is not just a question of everyone using generative AI, but rather we would like to point out the conscious and well thought-out use of this technology. It is also important to take into account the company’s own corporate values and to pick up employees with different backgrounds and opinions. In order to give you, the reader, as comprehensive, holistic and in-depth an insight as possible into the many facets of Generative AI, we have consulted selected experts for individual chapters. We have only chosen experts that we have known for many years and with whom we have worked ourselves.
We would like to take this opportunity to thank all the guest authors who have contributed to this book, namely: Andreas Görög, Carla Kasper, Christine Schmidhalter, Dr. Marcel Blattner, Dr. Nina Reichert, Dr. Rodolphe Dewarrat, Dr. Thomas Müller, Jan Donaj, Luzia Billeter, Martin Steiger, Matthias Falland, Nadine Schade, Orestis Floros, Prof. Dr. Claudia Bünnig, Prof. Dr. Claudia Bünnig and Dr. Thomas Müller. Rodolphe Dewarrat, Dr. Thomas Müller, Jan Donaj, Luzia Billeter, Martin Steiger, Matthias Falland, Nadine Schade, Orestis Floros, Prof. Dr. Claudia Bünte, Prof. Dr. Peter Kirchschläger, Ralf Mühlenhöver, Samuel Rhyner, Vera Vallone.
And we are already announcing that there will certainly be a follow-up version of this book.
Sincerely, your authors, Sophie Hundertmark and Dr. Daniela Suter
Who is the book’s target audience?
The book is aimed at managers, decision-makers, project managers and anyone else who would like a general overview of the topic of generative AI. Readers of the book will get a comprehensive and broad overview of the opportunities and challenges of Generative AI. Readers will also learn which internal measures and steps are necessary to integrate Generative AI into companies in the long term.
What prior knowledge are readers expected to have?
Readers are not expected to have any specific knowledge. In general, the book is aimed at an open-minded target group that is interested in learning and trying out new things.
A general understanding of digitization topics is an advantage.
What do readers know after reading the book?
After reading the almost 300 pages, the target group, mainly managers and decision-makers, will be able to assess the opportunities and challenges of generative AI for their own company. Readers will also have understood which resources and measures are required within their own organization in order to introduce Generative AI in the company in the long term. At the end of the book, readers will be able to estimate the effort required to implement Generative AI in their company and take the necessary steps for a successful introduction of Generative AI in their own company.
How much time is needed to read the book?
The book comprises around 300 pages including illustrations. Depending on your reading speed, the book can easily be read over a long weekend. The book is available as a paperback as well as an e-book and can be read regardless of device or location.
Does the book also have practical examples?
Practical examples from companies that have already successfully introduced Generative AI are an important part of the book. Companies report on their experiences in a wide variety of generative AI projects.
The practical examples are supplemented by templates and guidelines, which readers can download free of charge from the Internet (link and password in the appendix of the book).
Does the book also contain information on data protection and the legal status?
We worked together with a lawyer to answer (data protection) legal questions. Martin Steiger not only answered important questions, but also wrote a guest article in which he clearly explains both the background to data protection and the current developments regarding the EU AI Act.
Does the book also deal with the technical implementation of Generative AI?
The book Generative AI for Companies is a specialist book that is written primarily from the perspective of a business economist. It mainly deals with economic and interpersonal aspects of the use of Generative AI. Nevertheless, the textbook on Generative AI in the company also includes a chapter on the technical functioning of artificial intelligence, large language models and generative AI. This basic knowledge is important in order to be able to properly assess the extent of the new technological developments.
Are specific AI tools also presented in the book?
To make the reader even more excited about the use of Generative AI, a large number of Generative AI tools are presented at the end of the 200-page reference book and their possible applications are described. Readers also receive information on the pricing and subscription model of the individual tools.
How can readers use the templates mentioned?
The specialist book “Generative AI for companies” shows a variety of templates and best practices. All the templates shown in the book can be downloaded online. The download link can be found in the book.
A look at the table of contents
