*Thisarticle is based on a YouTube video by Sophie Hundertmark, an expert in the use of artificial intelligence with a focus on chatbots and strategic AI applications in companies and public institutions. Sophie is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is doing her doctorate in Conversational AI at the University of Fribourg. The blog text was created using a custom GPT model that was trained on Sophie’s video content, language style and expertise. The result is well-founded, up-to-date articles based on Sophie Hundertmark‘s own expertise.
You can find the link to the video at the end of this article.
Creating professional presentations often takes a lot of time. This is especially true when not only does the content need to be right, but the design must also align with your brand guidelines. The new Claude Design feature makes this very process much easier. Instead of designing each slide manually, you can set up a design system once and then have presentations automatically generated in the appropriate corporate design.
In this post, I’ll show you how Claude Design works and how you can use it for your business.
What is Claude Design?
Claude Design is a new feature within Claude that is currently still in beta. You can find it in the left sidebar under the ” Design” menu item.
The idea behind it is simple: Instead of redesigning every document or presentation from scratch, you create a design system once. Claude then uses this as the basis for all future documents and presentations.
This results in content that is not only professionally compelling but also visually aligned with your company.
Create Your Own Design System
The first step is to create your own design system. To do this, click on ” Design System ” and then on ” Create.”
Claude offers several options:
- Connection with Figma
- Integration with Existing Design Tools
- Uploading Logos
- Upload Existing Presentations
- Upload additional design documents
The more information you provide, the better Claude can understand the look you want.
Here’s how to describe your desired design
In addition to the files you upload, your description also plays an important role.
For example, you can define:
- Color Palette
- Artistic style
- Typography
- desired effect
- Layout Principles
For a new corporate design, the following characteristics could be described, for example:
- bright colors
- modern
- clear
- friendly
- fresh
- professional
You can also upload your logo and set it to appear on all slides.
Claude uses this as a basis to develop a comprehensive design system that includes various layout options.
Further optimize the design
What makes Claude Design special is that the design isn’t set in stone.
After creating it for the first time, you can make further adjustments in the dialog box.
For example, you can ask Claude to
- Inserting Images
- Adjust colors
- Moving elements
- create new layout variations
This allows the design to evolve step by step and be tailored precisely to your needs.
Adopt existing corporate designs
Claude Design is particularly appealing to companies that already have established design guidelines.
Instead of having a completely new design created, you can simply upload existing presentations.
This is exactly how you can adopt an existing corporate design.
Instead of redefining colors, fonts, and layouts, Claude analyzes the uploaded presentations and uses them to create a new design system.
This ensures that the visual appearance remains consistent and complies with existing corporate guidelines.
Create presentations automatically
Once the design system has been set up, you can select it directly for new presentations.
After that, all it takes is a prompt, such as:
“Please create a presentation for me on the topic of AI visibility based on our study.”
Claude then puts it together:
- Your Content
- Your Design System
- Your Corporate Design
The result is a fully designed presentation that is already very well developed, both in terms of content and visual design.
This approach saves a tremendous amount of time, especially for research projects, internal presentations, or client meetings.
Why Claude Design Is So Interesting
Many AI tools already assist with writing texts or creating presentation content.
Claude, however, takes the design feature a step further.
Not only is the content generated automatically, but the visual appearance also follows the company’s own design guidelines.
This makes presentations much more consistent and significantly reduces the amount of manual design work required.
This feature offers great potential, especially for companies with clearly defined corporate design guidelines.
Conclusion
Claude Design demonstrates how artificial intelligence is increasingly being used in the fields of design and brand communication.
Whether you want to develop a completely new visual identity or use existing corporate design templates, Claude can turn them into a reusable design system and automatically format future presentations in the appropriate style.
If you create presentations on a regular basis, this can not only save you a lot of time, but also ensure a consistent and professional look.
Any further questions?
Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.
