*Thisarticle is based on a YouTube video by Sophie Hundertmark, an expert in the use of artificial intelligence with a focus on chatbots and strategic AI applications in companies and public institutions. Sophie is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is doing her doctorate in Conversational AI at the University of Fribourg. The blog text was created using a custom GPT model that was trained on Sophie’s video content, language style and expertise. The result is well-founded, up-to-date articles based on Sophie Hundertmark‘s own expertise.
You can find the link to the video at the end of this article.
In a world in which AI tools such as ChatGPT, Gemini and Perplexity are becoming increasingly powerful, one thing is changing above all: how we develop new ideas.
Whether content, business ideas or innovations – with the right prompts, you can use AI as a creative sparring partner. In this article, I’ll show you tried-and-tested prompt templates that you can use to systematically find, develop and structure new ideas.
Improving ideas instead of starting from scratch
Often it’s not the idea that’s missing – but the right wording. This is exactly where AI can support you.
Prompt to optimize your ideas
Improve my request to you so that the answer is more precise and helpful: "I need a blog post on the subject of tiny houses on Lake Maggiore - advantages and disadvantages."
This simple approach will help you turn a rough idea into a much clearer and better foundation. At the same time, you will learn how good prompts are structured.
If you are stuck in a dead end of ideas
You know the situation: You’re working with an AI, but the results just aren’t getting any better. Instead of restarting everything, analyze your previous approach.
Prompt to improve existing ideas
Here is a dialog, at. I was dissatisfied with. How could I have made the prompt better so that the AI chatbot gives me a more appropriate result? Give me suggestions for improvement, point out my mistakes and reformulate and improve the prompt.
This will help you recognize weaknesses in your thought process and develop better ideas from existing approaches.
The innovation prompt: systematically developing new ideas
If you really want to find new ideas, you need structure. This is exactly what this prompt is for:
INNOVATIONS-PROMPT (for copying)
I would like to develop new, innovative ideas on the following topic:
[INSERT TOPIC HERE]
Please help me to develop creative and at the same time realistically implementable solutions. Work according to the following steps:1) Clearly define the problem
Explain in 3-5 sentences:
- What is it about?
- Which challenge should be solved?
- Who is affected?
- What would be an ideal result? 2) Change of perspective
Look at the topic from different angles. Give me at least 8 role perspectives, e.g:
- Users
- Expert
- Critics
- Beginners
- Competitors
- Futurologist
- Tech optimist
- Minimalist
- Investor
- Child
- AI system
A brief insight for each perspective.3) Idea development - 3 creative methods
Use three methods to create 5-7 ideas each:
1 SCAMPER (Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse)
2. "What if...?" method
3. 10x thinking** (radical idea that redefines the problem)
This results in 15-20 ideas.4) Evaluation & prioritization
Evaluate the ideas according to:
- Effect
- Expenditure
- Feasibility
- Differentiation
- Time to implementation
Create a top 5 shortlist from this.5) Prototyping on paper
Create a quick concept for the best idea:
- Target group
- Problem that is being solved
- Functionality
- Special feature / advantage
- Design / Structure
- A first example
- Possible stumbling blocks
Max. 10 Sentences.6) Reality check
List 5 risks or weaknesses and formulate a practical solution or countermeasure for each.7) Implementation steps (first week)
Give me a mini plan on how I can achieve my first results in 7 days.
Short, quick steps.8) Innovation checklist
Create a 6-8 point checklist to ensure that the innovation:
- is user-centered
- Offers added value
- is easy to understand
- is scalable or customizable
- is unique
- remains realistically feasible9. Optional specialization
At the end, ask 3 questions in order to generate even more radical or even more practicable innovations on this basis. please start now with innovative ideas on the following topic:
[INSERT TOPIC HERE]
This prompt is particularly powerful because it not only provides you with ideas, but also puts them directly into practice.
Content ideas at the touch of a button
This prompt is a real must-have for anyone who regularly creates content:
Content ideas prompt
I am [your role/area, e.g. marketing expert for sustainable companies] and regularly create content for [platforms, e.g. LinkedIn, Instagram, blog, newsletter]. My target group consists of [your target group, e.g. SMEs, coaches, self-employed] who are interested in [topics, e.g. digitalization, leadership, mindset]. I'm looking for fresh, creative and relevant content ideas for the next few weeks. Please create a list of at least 15 ideas that:1. Picking up on current trends,
2. offer practical added value,
3. are emotionally appealing,
4. encourage interaction with my community.each idea should be delivered as a concise headline with a short description. If possible, add hashtags for social media.
This will quickly give you a variety of ideas that you can use straight away.
New perspectives for better ideas
Sometimes you just need a different perspective.
Perspectives prompt
Imagine you can interview the 5 most famous researchers and greatest thinkers in history. Which thinkers would you ask, why would you ask exactly these thinkers and how would you answer the following question at the end: How can the topics of generative AI and humanoid robots be combined in a crisp 20-minute talk?
This approach will give you ideas that you probably wouldn’t have come up with on your own.
Structuring and developing ideas
Good ideas are only the beginning – the structure determines the implementation.
STRUCTURE PROMPT
I would like to structure the following material or topic:
➡ [INSERT TOPIC, TEXT, IDEA, PROCESS OR URL HERE]
Please help me to put it into a clear, logical and professional structure.
Proceed as follows:1. Identify key message
Formulate in 3-5 sentences:
- What is it really about?
- What is the main message?
- Why is this topic important?
- What should be understood in the end? 1. define the goal
Give me 3-5 goals that the structure should fulfill, e.g:
- easier to understand
- well presentable
- Logically structured
- target group-oriented
- shorter / clearer / more focused1. Create main structure
Create a clear structure with 5-10 main elements ...(shortened for readability - please use in full in use)
This will help you organize your ideas and make them feasible.
Conclusion: Finding ideas is no longer a coincidence
With the right prompts, AI will become your most creative team member. You can:
- Develop new ideas faster
- Improve existing approaches
- Release creative blockages
- Work in a more structured way
The important thing is to test the prompts, adapt them and always think critically.
Any further questions?
Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.
