*Thisarticle is based on a YouTube video by Sophie Hundertmark, an expert in the use of artificial intelligence with a focus on chatbots and strategic AI applications in companies and public institutions. Sophie is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is doing her doctorate in Conversational AI at the University of Fribourg. The blog text was created using a custom GPT model that was trained on Sophie’s video content, language style and expertise. The result is well-founded, up-to-date articles based on Sophie Hundertmark‘s own expertise.

You can find the link to the video at the end of this article.

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Today’s Weekly Prompt is about three very specific use cases that can save you an enormous amount of time in your day-to-day marketing and communication work.

You get:

• A prompt for creative content ideas
• A prompt for branding and tonality guidelines
• A prompt for automated blog articles from video transcripts

The special feature: These prompts don’t just work with a single tool. You can use them in OpenAI’s ChatGPT, with SwissGPT, Gemini or Perplexity AI. The structure remains the same – only the tool changes.

The important thing is not the tool. The decisive factor is how precisely you prompt.

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Prompt 1: Creative content ideas at the touch of a button

Maybe you know the situation: You want to post regularly, blog or write newsletters – but you lack fresh ideas.

This is exactly what this prompt is for. It forces you to define clearly:

• Who you are
• Who you create content for
• Which platform you use
• What kind of added value you want to deliver

Here is the prompt for 1:1 copying:

Prompt for content ideas:

I am [your role/area, e.g. marketing expert for sustainable companies] and regularly create content for [platforms, e.g. LinkedIn, Instagram, blog, newsletter]. My target group consists of [your target group, e.g. SMEs, coaches, self-employed] who are interested in [topics, e.g. digitalization, leadership, mindset].

I’m looking for fresh, creative and relevant content ideas for the next few weeks. Please create a list of at least 15 ideas that:

1. Picking up on current trends,
2. Offer practical added value,
3. Emotionally appealing,
4. Promote interaction with my community.

Each idea should be delivered as a concise headline with a short description. If possible, add hashtags for social media.

Why this prompt works so well

You give the system:

• A clear role
• A clearly defined target group
• Concrete quality criteria
• An exact number of results

This massively reduces wastage. And: You can develop the prompt further at any time. For example, with additional requirements such as “purchase-motivating content” or “purely educational content”.

It remains important: Check the results with your common sense. AI provides suggestions – the strategic classification remains your task.

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Prompt 2: Create branding and tonality guidelines with AI

A scenario that is becoming increasingly common:

• You get new team members.
• You work with external service providers.
• Or you want to commission an AI to write texts in your brand voice.

Then you need clean, documented guidelines.

Instead of creating these completely manually, you can have existing content analyzed – for example website texts or brochures.

Here is the complete prompt:

Prompt for marketing guidelines:

You will be expected to create detailed branding and tonality guidelines for new colleagues in our marketing and communications team. I have attached 4 files containing excerpts from our website. You analyze the sources I have given you and write instructions or guidelines for our new colleagues in the marketing and communications team. You analyze the sources primarily with regard to:

Tonality: What mood and language is used?
Choice of words: Are there words that are used over and over again?
Expression: How are users addressed? Is it an active or passive approach? Is the approach extroverted or introverted?
Sentence structure: Are they rather short or long sentences? Comprehensive or short and sweet?
Design: Is it simple and plain or rather colorful and eye-catching?
Call to actions and other special features: What else stands out?

You are not so much analyzing the specific content, but rather finding guidelines for branding guidelines. You make your analysis very detailed and use it to create comprehensive, meaningful and comprehensible guidelines. Don’t forget: In your guidelines, you explain very precisely how you came up with these specific descriptions, and you give an example from the original sources for each guideline.

Why this prompt is strategically strong

Two things are crucial here:

1. You deliberately focus the analysis on style rather than content.
2. You ask for concrete examples from the original sources.

This ensures that the AI does not “hallucinate”, but actually relies on your material.

The result: reliable, comprehensible guidelines that you can continue to use internally or use again as a system prompt.

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Prompt 3: Automatically create blog articles from video transcripts

If you produce videos regularly, there is enormous content potential in them.

A transcript is already a raw text. With the right prompt, it becomes:

• A structured blog article
• With consistent tonality
• In your brand voice
• Consistent quality

This is exactly what this prompt is for:

Prompt for blog articles:

You are a blog author for my blog about [topic of your blog, e.g. AI, technology, productivity]. I always send you the script of my latest video and you turn it into a professional blog post. You use the following guidelines:

1. Tonality: Professional, approachable and friendly.
2. Choice of words: Technically sound, but understandable. Terms from the subject area are explained or put into context.
3. Expression: Direct and active. Readers are addressed as du or ihr – never as Sie.
4. Sentence structure: Medium-length, clearly structured and easy to understand sentences. Paragraphs are logically structured.
5. Design: Clear headings and subheadings for structuring. No emojis. At the end a keyword research with 20 relevant terms.

Convert the following transcript into a blog post:
[Insert your video transcript here]

The decisive lever: role + guidelines

What is particularly important here:

• You define the role first.
• Then you define style rules.
• Then give them the raw material.

This ensures:

• Consistent quality
• Recognizable tonality
• Scalable content production

Especially if you work in a team or have external support, this is a massive efficiency gain.

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Conclusion: Good prompts are strategic tools

These three prompts show you something very important:

AI is no substitute for strategy.
But it is an enormous amplifier for clarity.

The more precisely you define:

• Role
• Target group
• Objective
• Quality criteria

the better the result.

Try out the prompts, adapt them to your needs and develop them further. Prompting is not a one-off act – it is an iterative process.

And if you have any other prompt requests, please write to me.

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Any further questions?

Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.

This article is also available as a video on YouTube