We live in a fast-changing world in which business concepts and corporate strategies have to be constantly scrutinized and adapted.
Companies and strategies that were celebrated yesterday as innovative and sustainably successful may already be fearing for their existence today. Conversely, companies that were on the brink of insolvency yesterday may already be admired as innovative today.
In this blog post, you can read about the success drivers for today’s innovative companies, how you too can become a successful entrepreneur in the long term and how ChatGPT’s technologies can help you.
What are the prerequisites for an innovative and successful business concept?
In addition to the classic success drivers, such as market potential, customer focus and a good team, flexibility, adaptability, speed and openness to new ideas are becoming increasingly important. Entrepreneurs are almost forced to keep a constant eye on the market, their customers, new technology trends and innovations from abroad and to react to changes or market opportunities at an early stage. Only those who can adapt quickly to new conditions and see the opportunities offered by new technologies will benefit from the competitive advantage.
However, what is so easy to say or write is not always so easy to implement in the everyday working world. Considering that the pressure is also increasing, customers have ever higher demands and other market players are not standing idly by, it is not always easy to be flexible and open to new ideas.
How can ChatGPT help to discover innovative and successful business concepts?
While some blame technologies such as Generative AI and ChatGPT for increasing competitive pressure, others have already discovered the potential of the new tools for themselves and are using ChatGPT and similar AI tools to define or implement their new strategies and concepts. Those who have the ability to use ChatGPT and similar tools to scale their own efficiency, productivity and cognitive efforts now benefit from a significant competitive advantage over those who cannot yet use AI tools properly. With the right prompts, tools such as ChatGPT can reinforce your own ideas or initiate and positively influence creative thought processes. This cleverly applied combination of AI technologies and human intelligence can now be used to develop, validate and ultimately successfully implement new and innovative business strategies and concepts.
How do I use ChatGPT for my business strategy?
In general, ChatGPT works via commands or prompts. Prompts are the instructions we send to AI tools such as ChatGPT so that they can complete tasks for us or answer our questions. Prompting works in a similar way to “commanding” between two people. The more precise and appropriate the command or prompt is formulated, the more accurate the result will be. The prompt “Show me a new business concept” will only lead to a really promising business concept in exceptional cases. As described above, ChatGPT works best when we use it to complement our own cognitive skills. In the cheatsheet for ChatGPT you will find a variety of tips for the successful use of ChatGPT and similar AI tools.
Seminar tip: Using ChatGPT and co. to create your own new innovations
For all those who want to delve deeper into the topic of “Innovations with ChatGPT”, I will be offering a seminar on this topic for the first time in October 2024. The seminar is a combination of prompt tips, toolbox and specialist knowledge about innovations, scaling business concepts and strategies. I run the seminar together with Sandra and Roland Grmmer. Both are characterized by their many years of experience in marketing, business development, startup scaling and environmental strategies. Thanks to their cognitive skills and my AI knowledge for the successful use of AI tools, our participants learn the most important prompts and skills for innovative and long-term successful business ideas, concepts and strategies in a short time. All information and registration options for the new seminar format can be found here.
Questions?
Of course, I am always happy to receive your input and questions. Whether it’s questions about the article, questions about the seminar or questions about ChatGPT and Generative AI in general: I am always very easy to reach via email and WhatsApp.
