Chatbots guide users to the right subscription!

• Are you a provider of a freemium model?
• Are your website visitors leaving the page because they don’t know which subscription is right for them?
• Your customers are complaining because they chose the wrong subscription?
• You don’t know how to explain the different subscriptions in an appealing and understandable way on the website?

If you answer YES to any of these questions, then a chatbot may be the solution to your challenges.

Chatbots support the search for offers

With a chatbot, users are gradually asked the right questions that are important for choosing the right subscription. Only when the user has answered all the questions does the chatbot make a recommendation for the right subscription based on predefined rules.

Chatbots inspire trust

The chatbot gives the user the feeling of a consultation. As a rule, users trust external advice more than if they were to compare the various offer options themselves. At the end of the conversation with the chatbot, users have the feeling that they have been comprehensively asked and advised. You are now ready to buy.

Chatbots motivate thanks to their personality

The chatbot should embody a personality that fits the target group perfectly. Website visitors build up a relationship with the bot and thus also with the company. This leads to a stronger bond and ultimately helps when it comes to making decisions.

From the field

Chatbot for choosing the right newspaper subscription

Since June 2020, the Luzerner Zeitung has had a chatbot that helps website visitors choose the right subscription. Your chatbot Anna is on the landing page of the subscription offers. Anna asks users about their preferences and habits and, at the end of the conversation, suggests a specific subscription from the Luzerner Zeitung range.

Targeted use of the chatbot

Anna is deliberately only displayed on the landing pages for the subscriptions. It is assumed that users who visit the main page of the newspaper are not automatically those who are looking for the right subscription. However, if users are already on the corresponding subpage, the chance that they will soon order a subscription is very high. Now it’s all about the right advice.

Simple implementation thanks to chatbot tool

The Swiss chatbot solution aiaibot.com was used to implement Anna. Thanks to the simple story builder, the tool enables chatbot dialogs to be created very quickly. The dialogs can also be adapted with just a few clicks. The Luzerner Zeitung team thus had more time to concentrate on the concept and was then able to implement it in a short time, even without programming knowledge.

Here are a few impressions of the chatbot, which can be tested here.

Fancy a chatbot?

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