How companies use chatbots successfully
A practical guide for the introduction and use of chatbots in customer service and marketing.
Chatbots have long been part of everyday life for many companies – whether in customer service, marketing or internal processes. But how can bots be used successfully so that they not only save costs but also create real added value?
This book gives you a practical overview of strategies, success factors and pitfalls when using chatbots. It shows how you can integrate chatbots into your organization in a meaningful way and how you can delight customers with digital friends instead of frustrating them.
When I started supporting companies with the introduction of chatbots a few years ago, it quickly became clear that many organizations underestimate the effort and strategic importance of these projects.
Chatbots are not a gimmick, but can – if used correctly – become real digital friends for customers and employees.
With this book, I would like to share my knowledge and experience and support companies in using chatbots successfully, sustainably and in a customer-oriented way.
This book is ideal for:
In this book you will learn, among other things:
Customer communication is changing fundamentally: digital channels dominate and chatbots are often the first point of contact.
Used correctly, they can strengthen relationships, speed up processes and improve service. This book shows you how to design chatbots so that they become valuable digital friends.
Researcher, lecturer at the Lucerne University of Applied Sciences and Arts and doctoral candidate in the field of Conversational AI at the University of Fribourg. She has been advising companies and institutions on the use of chatbots, AI and automation solutions for many years.
With Digital Friends, she has written one of the first practical guides to the successful use of chatbots in German-speaking countries.
No. The book is deliberately written with a practical orientation and is aimed at decision-makers and practitioners.
Yes. It contains numerous best practices from projects in various industries.
Yes. One focus is on embedding chatbots in a company’s overall strategy.
Yes. The basic principles for successful chatbot use remain unchanged. The book is supplemented by an outlook on the latest developments in AI and conversational AI.
This specialist book provides suggestions on how we can deal with the current challenges of modern customer service on the basis of concepts that can be implemented sustainably. Esteemed scientists and practitioners have made several contributions.
In the book “Digital Friends”, Sophie shows you how to create a successful chatbot concept and how you should proceed with the development.
What conditions must be created, what steps are necessary?
A good chatbot concept is important for the success of the bot.
… very gladly. The easiest way to do this is to order it directly online, for example from us. Please fill out the following form. We will then send you the book by post within the next 3-7 working days.
*For German billing addresses, the book binding price of EUR 24.99 + postage will be charged. For deliveries outside Germany a price of CHF 29 + postage applies.
Alternatively, you can of course also order it from other online stores, such as the following:
