Chatbot graphics and tools
A collection of many different graphics on the topic of chatbots.
The most important facts from the Conversational Business Study 2020
The Institute for Conversational Business at Aalen University, headed by Prof. Dr. Peter Gentsch, conducted the Conversational Commerce Study 2020 together with Martin Sinner from MMC. Chatbots are an important part of this. The most important contents of the study and everything we learn from it about the use and potential of chatbots is summarized […]
Link tip: Technical structure of chatbots
What parts does a chatbot consist of? How do they work together? How is a chatbot built from the ground up? Philip Schönholzer from Botfabik can answer this question for you. First, the components of a chatbot Client The client is responsible for sending and receiving messages from the user’s perspective. This is also […]
Link tip: What KPIs Should You Track for Chatbot Success?
Most marketing or sales campaigns are useless if they are not tracked. You want to be able to measure success and you also want to know whether your activities were useful or which methods need to be optimized. Chatbots are no different. Every chatbot should be sufficiently stretched and monitored. The following article, which is […]
Chatbots for B2B marketers
Chatbots have become an integral part of B2C marketing. But when it comes to business-to-business marketing, chatbots are still a rarity. This is also shown by the 2019 online retailer survey conducted by Swiss Post and the ZHAW under the direction of Darius Zumstein. In the following article, I will explain use cases for chatbots […]
Developing successful chatbot concepts (My first LinkedIn course)
My first LinkedIn learning course is online! Anyone who has ever carried out a chatbot project with me or heard one of my presentations knows how important a well thought-out chatbot concept is to me! So I’m all the more pleased that LinkedIn asked me to create a video course on developing successful chatbot concepts. […]
Small but mighty – chatbots for the small budget
Many companies still think that chatbots are only worthwhile once a certain number of employees, customers or sales have been reached. And that the development of a chatbot takes up far too much budget and time for everyone to be able to test it. This may have been the case in the beginning – but […]
Why SMEs should also use chatbots
Chatbots offer SMEs valuable added value – start now! A chatbot is a virtual assistant that facilitates communication between humans and machines. Chatbots have already changed communication between companies and customers and will continue to do so… If you are an SME, you may be thinking “let’s wait and see” or “it’s not […]
Chatbots along the customer journey
What is already possible and what will be possible in the future? Chatbots are used at many points along the customer journey. In the following article, I will bring some order to the different areas of application of chatbots by sorting them along the customer experience chain. I use the customer decision chain […]
