What is ChatGPT?
ChatGPT is an advanced language model developed by OpenAI. It is based on the GPT (Generative Pre-trained Transformer) architecture and is trained to generate human-like texts. ChatGPT can respond to a variety of requests, from answering questions to writing creative texts. It learns from an extensive database of texts to understand patterns and context.
What is SwissGPT?
SwissGPT is the Swiss answer to the American ChatGPT, so to speak. SwissGPT is offered by the Swiss start-up AlpineAI. In contrast to ChatGPT, SwissGPT is data protection compliant and does not store any trustworthy or sensitive user data. The SwissGPT Shield works seamlessly by intelligently anonymizing sensitive data while retaining valuable context. This ensures that you receive insightful responses from public large language models (LLMs) without jeopardizing the confidentiality of private information. In addition, privacy is enhanced by masking IP addresses, providing users with a secure and untraceable experience.
ChatGPT and SwissGPT for blog posts
With both tools – ChatGPT and SwissGPT – blog posts can be written in a short time and are even optimized for search engines.
The tools not only support the creation of texts, but also accompany blog authors right from the strategy and conception phases.
The following article serves as a step-by-step guide to generating blog posts and starts with analyzing the target group.
1. find topic suggestions for a defined target group
Prompt: You are the blog author of a Swiss chatbot and AI consultancy. Your target group are decision-makers from Swiss companies. Name 3 topics for blog posts.
2. selection of topics based on defined objectives
Prompt: Your goal is to sell a new consulting mandate in the field of AI with the help of the blog post. Which of the above topics would you choose first?
3. keyword research
Prompt: Please list the 5 most important keywords for this post.
4. keyword research
Prompt: Now please create the outline for the blog post.
5. have meta descriptions written for keywords
Prompt: Now write a click-boosting meta description with a maximum of 160 characters for all of your suggested keywords.
6. have the final blog post created
Prompt:
Good, now please write the entire blog post based on your outline. The blog article should have an approximate reading time of 8 minutes.
Conclusion: Blog post with ChatGPT and SwissGPT
Both tools – ChatGPT and SwissGPT – provided interesting ideas for the given target group and generated an entire blog post with the help of six consecutive prompts.
My experience has shown that such a granular approach or granular prompting performs far better than an all-in-one prompt. It is also interesting to compare the different results of the tools used. At first glance, both solutions seem to lead to good results. At second glance, it is noticeable that ChatGPT provides somewhat more comprehensive answers in some cases. In contrast, SwissGPT users do not have to worry about their data and can even enter confidential data in the input window without this data being disclosed to third parties.
And now?
Do you have any questions about creating blog posts with ChatGPT or SwissGPT or are you looking for further tips on using these tools? Then just send me a short message and we’ll talk.
