My ai-zurich chatbot – For ticket purchases

Together with my community “ai-zurich”, I organize the AI for Business conference in Zurich once a year. On our website ai-zurich.ch we inform website visitors throughout the year about the program, the invited speakers and other updates. A button is placed on each page that links to the ticket purchase landing page. But when the […]

Your chatbot should be used – How to attract users to your bot

Is your chatbot about to be launched? The concept is perfect and the technical implementation almost flawless? Then you should start thinking about how your chatbot should be found by your target group now at the latest, ideally even during the concept planning phase.   Is the chatbot suddenly just there and will your target […]

Chatbots as an integral part of the marketing campaign – Successstory

The messenger – a chatbot as a central element of the Sparkasse marketing campaign 2017 With around 600 companies, the Sparkassen-Finanzgruppe is the largest financial institution in Germany. Like many other companies, Sparkasse is facing the challenge of interacting in a digital environment with a young target group that primarily conducts its business online. Although […]

Build your Bot in 3 hours February 19, 2020 in Zurich

A chatbot is that simple Build your own chatbot in just 3 hours and all without any developer knowledge.   From idea to chatbot in just 3 hours – without any developer knowledge.   Want to start the new year with a chatbot that suits your business? Then this hands-on workshop is just right for […]

Build your bot in 3 hours
February 19, 2020 in Zurich

A chatbot is that simple Build your own chatbot in just 3 hours and all without any developer knowledge.   From idea to chatbot in just 3 hours – without any developer knowledge.   Want to start the new year with a chatbot that suits your business? Then this hands-on workshop is just right for […]

Chatbots for B2B marketers

Chatbots have become an integral part of B2C marketing. But when it comes to business-to-business marketing, chatbots are still a rarity. This is also shown by the 2019 online retailer survey conducted by Swiss Post and the ZHAW under the direction of Darius Zumstein. In the following article, I will explain use cases for chatbots […]

Developing successful chatbot concepts (My first LinkedIn course)

My first LinkedIn learning course is online! Anyone who has ever carried out a chatbot project with me or heard one of my presentations knows how important a well thought-out chatbot concept is to me! So I’m all the more pleased that LinkedIn asked me to create a video course on developing successful chatbot concepts. […]

Conversational designs vs. forms

Yes and no. The decisive factors are the use case and the target group. In the following, I will discuss when, in my opinion, it makes sense to use a chatbot instead of a classic form and when the good old form is still the better choice. Direct vs. storytelling It is obvious that a […]