AI visibility instead of classic SEO

How your company appears in responses from ChatGPT, Gemini, Perplexity & Co.

More and more people are no longer searching for answers on Google, but directly on ChatGPT, Gemini, Perplexity or SwissGPT. This fundamentally changes how companies are visible – classic SEO no longer works here.

I help you to prepare your content in such a way that you remain present in the world of generative search systems and are not displaced by competitors.

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What is AI visibility?

AI visibility – often referred to as Generative Engine Optimization (GEO) – is the further development of classic SEO. While SEO optimizes content for search engines such as Google, AI visibility ensures that companies appear in responses from AI systems such as ChatGPT, Gemini, Perplexity or SwissGPT. The aim is to structure and prepare content in such a way that it is understandable, trustworthy and citable for generative models.

Why is this so important?

Because people’s search behavior is changing rapidly. More and more users are no longer submitting their questions to Google, but directly to AI systems. You expect a precise answer immediately – without having to click on ten different links. For companies, this means that those who do not appear in these responses lose visibility and therefore potential customer contacts.

With AI visibility, you ensure that your company content is recognized and used by AI systems. AI visibility means that your company will not only be found, but actively incorporated as part of AI-generated responses. This gives you a decisive advantage if customers, partners or applicants obtain their information primarily via AI systems in the future.

My services at a glance

Keynote speeches

A compact introduction for management or teams who want to understand how search is changing with generative AI.

I show in a practical way why classic SEO is no longer enough, how AI visibility works and what opportunities arise from it.

This will give you clarity about the next steps in a short space of time.


Implementation: Online or on site possible.

Price: on request

Workshops

In the workshops, we put theory directly into practice.

Together we analyze your content, check how you currently appear in AI systems and develop concrete measures for optimization.

Practical exercises result in a clear action plan with initial “AI-friendly” content.

Implementation: Online or on site possible.

Price: on request (depending on duration & group size)

Strategy consulting

For companies that want to take a strategic approach to AI visibility.

We develop a customized visibility strategy, define relevant prompt scenarios and create a content & implementation plan.

The focus is on sustainable visibility and clear differentiation from competitors.

Price: on request (depending on the scope of the project)

Technical implementation

I support you in integrating AI visibility into your existing SEO and marketing processes in the long term.

From tool selection to automation – we ensure that your content is continuously optimized to be AI-friendly.

This will ensure that your company continues to appear in future responses from ChatGPT, Gemini, Perplexity & Co.

Price: on request (project-based)

Visibility report

For companies that want a clear assessment of their current AI visibility.

The report analyzes how your company appears in ChatGPT, Gemini, Perplexity & Co. today, identifies opportunities and gaps and provides a priority plan with quick wins and recommendations for the next steps.

This gives you a sound basis for building or further developing AI visibility in a targeted manner.

Price: from CHF 1,500 – CHF 5,000 (depending on package)

Action plan template

Ensure AI visibility: With the action plan for better findability.

Download the template for companies now for CHF 100.

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Typical applications

AI visibility is still a completely new field for many companies. While traditional SEO focuses on keywords and backlinks, the aim here is for AI systems to understand your content, categorize it and incorporate it into responses. This means that your FAQ texts, product descriptions and company information must be designed in such a way that they can be used for generative systems.

Typical fields of application

In this way, you can reach your target group exactly where they are already looking for answers today – not in 10 clicks on Google, but directly in the first sentence of a ChatGPT answer.

Who are my offers suitable for?

What my customers say about me:

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Frequently asked questions

Do we still need classic SEO?

Yes. Classic SEO remains important – AI visibility is the sensible addition for generative systems.

The first results are often visible after just a few weeks, with a lasting effect building up over months.

Yes – especially for companies whose customer questions are often asked digitally (e.g. financial service providers, education, e-commerce, SaaS).

SEO optimizes content for search engine rankings. AI visibility optimizes content so that it can be understood by AI systems and integrated into responses.

That depends on your starting position. Targeted adjustments to existing content are often enough to achieve initial results.

Yes. I integrate your existing teams and give them the tools and methods they need to manage AI visibility independently in the long term.

A central one. All strategies take compliance and data protection requirements into account to ensure that sensitive data remains protected.

Each system has its own focus – from language models to source references. During the consultation, I will show you how to optimize your content so that you are visible across all platforms.

Yes. AI visibility can be extended to different markets and languages to achieve global reach.

Above all, content that answers typical customer questions: product information, instructions, advice articles or socially relevant topics.

Via mentions in AI responses, traffic analyses, lead generation and feedback from customers.

Yes. In workshops and training sessions, your employees learn how to design content in an AI-friendly way and optimize it in the long term.

An excerpt of my references

Contact us

You can simply book the consultation online and pay directly. You then send me a short message with 2-3 suggested dates and a few details about your consultation request. I will then send you the appointment invitation. You can send me the information by e-mail or via WhatsApp.