*Thisarticle is based on a YouTube video by Sophie Hundertmark, an expert in the use of artificial intelligence with a focus on chatbots and strategic AI applications in companies and public institutions. Sophie is a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and is doing her doctorate in Conversational AI at the University of Fribourg. The blog text was created using a custom GPT model that was trained on Sophie’s video content, language style and expertise. The result is well-founded, up-to-date articles based on Sophie Hundertmark‘s own expertise.
You can find the link to the video at the end of this article.
Creating a convincing landing page is often time-consuming – especially when structure, copywriting and target group approach have to come together. This is exactly where artificial intelligence can support you.
With a clearly formulated prompt, you can control tools such as ChatGPT, Claude or SwissGPT in a targeted manner and achieve high-quality results.
In this article you will get the complete prompt 1:1 for copying as well as additional tips for better results.
Prompt for copying
You can use and customize this prompt directly:
“You are an experienced conversion optimization and copywriting expert.
Create a convincing, clearly structured landing page for the following offer:
Product / Service: [Insert here]
Target group: [Insert here – as specific as possible, incl. previous knowledge, needs]
Goal of the landing page: [e.g. purchase, appointment booking, download]
Tonality: [friendly, professional, inspiring, easy to understand, etc.].
Special features / USP: [What makes the offer unique?]
Important content that should definitely be included: [optional]
Create the landing page with the following elements:
Strong headline (clear benefit, no blah blah)
Subheadline (specifies the added value)
A brief emotional introduction (problem of the target group)
Solution / offer explained clearly
3-5 concrete advantages (not features, but benefits)
Optional: This is how it works (steps)
Social proof (e.g. examples, typical results, testimonials placeholders)
Call-to-action (clear and placed several times)
FAQ (answer 3-5 typical objections)
Conclusion with trust & motivation
Important rules:
Write clearly, simply and without jargon
Focus on benefits, not technology
Short heels, easy to scan
Avoid empty phrases
Write in such a way that the target group feels directly addressed”
Why this prompt works so well
The prompt combines several key success factors:
- Clear structure
- Precise target group approach
- Focus on conversion
- Concrete content instead of vague specifications
This ensures that the AI does not generate “just anything”, but an actually usable landing page.
How to get the most out of the prompt
To ensure that your results are really strong, you should pay particular attention to these points:
1. describe the target group in concrete terms
The more precisely you define your target group, the better your approach will be.
2. clearly formulate benefits
AI can only write convincingly if it understands the added value.
3. add additional content
If possible, provide examples, USPs or concrete statements.
4. iteratively improve results
Have several variants created and optimize them step by step.
Think about AI visibility
Today, landing pages should not only be optimized for users, but also for AI systems. Therefore pay attention to:
- Clear structure
- relevant content
- meaningful links
This will increase your visibility in the long term.
Conclusion
With a well-structured prompt, you can create a solid landing page in just a few minutes. The quality depends above all on your input – not just on the AI itself.
Any further questions?
Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.
