Information on the use of AI technologies for this article
The following summary of the podcast was created with the AI technology Descript. The podcast was edited with the AI function of Buzzsprout. The AI technology focuses on filtering out useless filler words or pauses that are too long, so that a continuous listening flow is guaranteed. The AI technology Descript was also used to create the transcript.
The podcast recording itself, as well as the interview guide, was created without AI by Sophie Hundertmark and her podcast guests.
What you can expect in this episode
AI tools in marketing: An interview with Prof. Dr. Claudia Bünther
In this episode of ‘Sophie’s Next AI Talk’, Sophie welcomes Prof. Dr. Claudia Bünther from Berlin. Claudia is an expert in digital marketing and AI. She introduces her favorite AI tools: Perplexity for research, ChatGPT for text generation and Leonardo AI for image generation. Tips are given on the use and licensing of AI tools. Sophie and Claudia discuss the importance of adaptation and training through new tools in the dynamic AI field.
00:00 Introduction and welcome of the guests
01:16 Introduction of Professor Dr. Claudia Bünther
02:48 Understanding AI tools
05:00 Claudia’s favorite AI tools
06:10 Deepening into perplexity
10:22 Exploring ChatGPT and Leonardo AI
14:07 Tips for staying up to date with AI tools
17:12 Closing remarks and concluding thoughts
AI tools in marketing: PRO tip
Come to the AI Masterclass
Did you like the article and do you want more? Then I recommend the AI Masterclass that I am offering together with Prof. Dr. Claudia Bünte in Berlin and Zurich this fall.
Questions or feedback?
Do you have feedback on the podcast or any other questions? Then just send me a message via WhatsApp message or e-mail. Or come directly to my WhatsApp group – where I regularly post use cases, news, best practices, events and much more about chatbots, ChatGPT and co.
Thanks to the podcast partners!
