Artificial intelligence is much more than just ChatGPT! There are a growing number of tools designed specifically for marketing and customer service professionals. These innovative tools use the same advanced technology as ChatGPT, but their features are tailored to your team’s needs.
Why AI tools?
AI tools are revolutionizing the day-to-day work of marketing and customer service teams. They help to optimize work processes, understand customers better and design campaigns more effectively. But how do you find the right tools that perfectly match your requirements? And how do you stay up to date without neglecting your daily tasks?
The AI Masterclass helps with AI tools
The AI Masterclass for Marketing and Customer Service was developed to solve precisely these questions:
- The best AI tools for marketing and customer service: Find out which tools are currently dominating the industry and how they can make your work easier.
- Practical tips: Learn how to effectively integrate these tools into your everyday life and get the most out of them.
- Stay up to date: You will receive a certificate at the end of the AI Masterclass. This certificate is not only proof of successful participation in the Masterclass, but also serves as your entry ticket to our growing alumni group. We always keep you up to date so that you don’t miss any innovations and are always one step ahead.
A first insight into the AI Masterclass
In the following article, I will give you some valuable tips on how to use AI tools and introduce you to the idea of the AI Masterclass. You’ll get a taste of how this masterclass can help you expand your skills and take your teams to the next level.
How do I find the right AI tools?
The selection of AI tools is already vast and new tools are being added every day. Here are a few initial tips on how to get started with AI tools.
1. relearn familiar tools
Tools such as Canva, Podigee, Hubspot, Salesforce, Zoho, Mailchimp or WordPress also offer extensions with Generative AI or ChatGPT in addition to the classic functions. A first step towards the in-depth use of AI tools in marketing and customer service can therefore be to find out about the AI functions of your existing tools. The advantage of this is that you don’t have to buy new tools immediately and your data is already available in the AI tools. In some cases, however, this may mean that you have to extend existing licenses. In the AI masterclass, we will also show AI functions of well-known tools from marketing and customer service.
2. uses trial licenses
Most AI tools offer trial subscriptions that are either completely free or can be canceled after 30 days. Use these types of subscriptions to avoid tying yourself to too many new tools from the outset. Even if they are often only small amounts, they quickly add up.
3. finds the right use case
Choosing the right use case for an AI tool in marketing or customer service is not always easy. It is advisable to use an application that can be easily separated from existing customer service or marketing tasks. This allows you to gain experience in a “protected” environment. For example, you can use an AI tool only for a selected social media channel or only automate customer service chats for a specific target group.
4. do not neglect data protection
Many AI tools come from America and are not automatically compliant with our data protection laws. Before using AI tools, it must therefore be clarified exactly where the data is stored and which data is used at all. In the AI Masterclass, we will also always provide the necessary information on the data protection aspects of the individual tools. And in the article on AI guidelines, you will find valuable tips on how you can develop guidelines for the introduction of AI tools in your company.
5. measure success
The test phase is followed by the evaluation phase of the respective AI tools. Were you able to optimize your work in customer service or marketing as desired? Have you improved the quality of your work or increased efficiency? It is important that you measure the success of the new AI tools after a limited period of use and then decide exactly whether the tool should continue to be used for your team or whether the trial licenses should be removed again. In the AI masterclass, we provide you with useful templates and tips on how to measure success in a simple but effective way.
6. share experiences
In the fast-growing world of artificial intelligence, networking, exchanging ideas and sharing experiences are a very important way of staying up to date. First of all, use the internal exchange within the company with your own team and with other teams. But also network with colleagues outside your company and learn from them. After the AI Masterclass you will receive a certificate, which is also your ticket to the AI Masterclass alumni community.
The AI Masterclass in detail
Do you work in marketing or customer service? You know a few AI tools – but you don’t have an overview or the knack for prompting? Do you want to use tools in compliance with data protection regulations and automate your customer dialog? Then you’ve come to the right place!
What you can expect:
- 2-day on-site workshop with other marketing managers and customer service professionals
- Get to know over 15 tools and try them out in the team – learn about and use the automation of customer dialogs
- Optimally aligned to everyday work in marketing – with a focus on customer service and customer experience, a view of data protection
Date and place:
Your trainers
- Prof. Dr. Claudia Bünte: Keynote speaker, researcher on AI and digital marketing, professor of digital marketing, managing director of marketing consultancy Kaiserscholle GmbH and author of “So geht Digital Marketing” and founder of KIRevolution, THE AI platform for marketers since 2017
- Sophie Hundertmark: Chatbot expert, book author, researcher, experienced workshop moderator. She advises companies on the use of Generative AI, ChatGPT and similar tools to increase productivity and customer experience. Its clients primarily include companies from the financial, insurance and healthcare sectors, but also other industries such as NGOs and retailers.
Overview of current AI tools in marketing
In the workshop, you will gain insights into around 15 current AI tools that are used in various areas of marketing, including analysis, text and image processing as well as video and audio creation. The selection of tools is regularly updated by us to reflect the latest developments. In this workshop, you will learn in particular how to use automation in customer dialog (chat, voicebot, e-mail).
Practical application with direct reference to your everyday (marketing) life
You will use the tools presented yourself with a focus on marketing, customer service and customer experience. You will work in a team with others and our trainers will be on hand with help and advice to help you learn how to use the tools. As a bonus, the experts from Vier GmbH, a software provider for customer dialog AI tools, will show how everything can work from a single source.
Exchange & networking with other marketing managers and customer service experts
The workshop also offers you the opportunity to exchange ideas with other participants and learn how they solve their marketing tasks efficiently.
Information on data protection options when using AI tools
Is data protection an issue in your organization? No problem, the workshop leader Sophie works a lot with companies from the financial and healthcare sectors as well as public authorities and knows the important data protection requirements. An important part of the workshop is how you can implement generative AI in compliance with data protection regulations and with the necessary protection of personal data.
*Registration takes place by e-mail to sophie@hundertmark.ch. Simply click on the button and send the mail.
Frequently asked questions about the AI Masterclass
What prior knowledge is required?
You don’t need any previous knowledge for the AI Masterclass. However, a general interest in new technologies and in marketing and customer service topics is a great advantage.
Who is the target group of the AI Masterclass?
Our offer is aimed at employees in the areas of marketing and customer service. It doesn’t matter what industry or company size you work in.
How much does the AI Masterclass cost?
The Masterclass in Berlin costs EUR 979.00 for 2 days. In Zurich the participation fee is CHF 1499.00.
Do I get a certificate for the AI Masterclass?
Yes, you will receive a certificate after participating in the AI Masterclass.
Can I take part for just one day?
For individual participant requests, please send an e-mail to sophie@hundertmark.ch.
Is catering provided during the AI Masterclass?
Of course we will take care of your physical well-being during the AI Masterclass. There will be a lunch together on both days and snacks and drinks on the side.
Be part of it!
Be curious and be inspired! The future of marketing and customer service is now – and with our AI masterclass, you’ll be well equipped for it.
*Registration takes place by e-mail to sophie@hundertmark.ch. Simply click on the button and send the mail.
This article is also available as a podcast episode
Attention! The podcast was created entirely by my AI-Assistant based on my contribution – no guarantee for incorrect content.
