Understanding who is searching today and how – and what this means for marketing, communication and customer contact.
Get the comprehensive Study Report 2025 now – exclusively for professionals and decision-makers in the DACH region.
Just a few years ago, it was clear that if you wanted to know something, you had to google it. But since the rise of tools such as ChatGPT, Perplexity and CoPilot, many users are asking themselves a new question every day: “Do I ask the AI – or do I google?”
In this independent survey from March 2025, we show how the search behavior of users in the DACH region has already changed. The report provides in-depth insights into which tools are used when and for what, the extent to which ChatGPT & Co. are replacing Google, and who really trusts these tools.
Particularly exciting: the influence of age, digital competence, income and occupational group on tool choice and frequency of use – presented with clear graphics and recommendations for practical action.
What you can expect in the report
✅ Clear usage data from the DACH region
Find out how widespread ChatGPT, Perplexity and classic search engines like Google really are today – based on real answers from users in Germany, Austria and Switzerland.
✅ Target group profiles that really help
Who uses which tool – and why? You receive differentiated evaluations according to age groups, professional profiles, place of residence, income and digital experience.
✅ Trust factor AI
Which tools are trusted by the population? Who checks – and who believes blindly? The report shows how trust differs by target group and tool.
✅ Pro subscriptions at a glance
Who pays for ChatGPT Plus or Perplexity Pro – and how does this change usage and trust? You will find out which target groups are particularly willing to invest.
✅ Comparison: Google vs. ChatGPT vs. Perplexity
Which tool is preferred for which questions? The report shows where Google still dominates – and where AI has long since gained the upper hand.
✅ Recommendations for companies
What do these developments mean for your business, your marketing or your communication? You will be given concrete ideas on how to make content, touchpoints and channels AI-ready.
Bonus for buyers
20 % discount on a personal AI consultation
After purchasing the report, you have the opportunity to book an individual consultation session with Sophie Hundertmark on the topic of AI chat management or related AI issues – with a 20% discount on the regular hourly rate.
This is how it works:
After your download, simply send an e-mail to sophie@hundertmark.ch stating that you have purchased the report.
Please also state your request or the desired consulting topic directly in your e-mail – for example:
- “I would like to know how we can use ChatGPT for our customer service.”
- “I’m looking for help building an AI-based internal knowledge bot.”
- “I want to sensitize my team to the safe use of AI tools.”
You will then receive an appointment proposal and the reduced price for your personal session with Sophie.
PDF immediately after payment
Target group: Who is the report suitable for?
- Marketing & communication professionals who really want to understand the search behavior of their target groups
- HR and education managers who want to understand the use of AI in different generations
- Agencies, consultants & trainers who need up-to-date data for their client projects
- Innovation and digital managers who think beyond traditional search engines
- Anyone who works with ChatGPT, Google, Perplexity & Co. and wants to make strategic progress
Download report
Contains:
✔ 30 pages of insights, tables & graphics
✔ Detailed recommendations for action
✔ Instant PDF download
✔ Personal discount code for your consultation
PDF immediately after payment
Any further questions?
Do you have any questions? I am happy to support you, act as a sparring partner and answer your questions. I am always happy to receive your messages, preferably by WhatsApp message or e-mail.
