ABOUT
SOPHIE

Sophie about
yourself

Sophie Hundertmark - Chatbot Expertin

Briefly summarized

After working in industry and agencies, Sophie Hundertmark was one of the first Master’s students in Switzerland to research chatbots. Since 2021, she has been doing her doctorate at the University of Fribourg on the combination of Conversational AI, Fuzzy Logic, Ethics and Large Language Models (LLMs). She also works as a research assistant and lecturer at the Institute of Financial Services Zug at Lucerne University of Applied Sciences and Arts (IFZ). Sophie Hundertmark has many years of experience as an independent consultant for the strategic support and implementation of AI and chatbot projects. She also advises companies on the (ethically) responsible use of Generative AI, ChatGPT and similar AI systems. In this context, it ensures a regular exchange between academia and practice on all topics related to AI-driven conversational automation.

As Growth Lead and advisory board member, Sophie supports innovative companies such as AlpineAI, Joaia, eggheads.ai and Cloudburst and is on the board of the SwissInsights Association.

Sophie actively campaigns against greenwashing with her own association Greenwishing.ch.

I was one of the first Master’s students in Switzerland to research chatbots and even won the Best Paper Award at the IWW Internet Conference 2017 in Portugal.

The topic of chatbots has stayed with me since my Master’s degree in Online Business and I started working as a freelance chatbot and AI consultant, advising companies on the use of artificial intelligence, chatbots, ChatGPT etc., giving keynotes on these topics and passing on my knowledge in workshops and university courses. My previous and current clients include the Raiffeisen Group, the Canton of Baselland, Helvetia Insurance Switzerland, Deutsche Bank, Baloise SoBa, Luzerne Kantonsspital, WISAG AG, WIR Bank, Ausgleichskasse Basel Stadt, Schultheiss Klinik, the municipality of Dürnten, Mettler Toledo, Rivella AG and many more.

I started my own chatbot podcast at the beginning of 2020. A new episode will be released every two weeks under the name “Sophie’s Chatbot Talk”. Find out more here.

At the end of 2020, I published my first book – “Digitale Freunde” sounds like a novel, but it’s my practical non-fiction book about chatbots. You can order it here.

My second book, which I published together with Nils Hafner, was published in February 2024. It is about customer dialogue management and how companies can create value-creating dialogues in the age of digitalization.

Click here for more information .

I published two more books in 2024. GenerativeAI for companies and Generative AI in Modern Medicine.n.

With Prof. Dr. Edy Portmann as my supervisor, I started my doctorate at the University of Fribourg at the beginning of 2021 and have been researching and publishing regularly ever since. Read more here.

Since 2021, I have also been employed as a research assistant at the Institute of Financial Services Zug at Lucerne University of Applied Sciences and Arts (IFZ). Here I conduct research, carry out service projects and teach in continuing education and in various Master’s courses.

I am also very proud of my advisory board activities. In particular, I am very active on the advisory board of eggheads.ai and try to promote the topic of “chatbots for knowledge transfer” and support eggheads.ai in the best possible way with my ideas and my network.

However, I am just as proud of my position on the Advisory Board of the Swiss FinTech cashare.ch. When I was still studying in Berlin, one of my first jobs was at FinTech sumup. Since then, the industry has never let go of me and I am happy to be a little more “in the FinTech community” again since 2022.

I joined the AI startup AlpineAI in mid-2023 and have even been part of the AlpineAI board since mid-2024. AlpineAI has launched SwissGPT and I am pleased to support the team with my know-how in business development, marketing and product management.

I am also on the board of SwissInsights , where I am particularly committed to the Data Fairness Label.

In early 2022, over a glass of wine with my good colleague Martina Bühler, I decided to found the www.greenwishing.ch association. The aim of the association is to scrutinize the issue of greenwashing and to raise awareness among companies and consumers.
Together with a brilliant team of helpers, we regularly organize events, hold workshops and give keynotes.

Back in 2018, I already ai-zurich with the aim of building a community for exchanging ideas about artificial intelligence in business. I then gave up this community in 2023 and decided not to continue it in this form. The reasons were many and varied – but the main reason was a lack of time and other projects that needed me more.

Meine Passion ist es, Leute zu vernetzten, egal ob beruflich oder privat. Ich verbringe gerne und viel Zeit mit meinen Freunden und meiner Familie – eben mit den Menschen, die mir wichtig sind.

Obwohl ich in Chatbots eine super Art zur Kommunikation sehe, geniesse ich es an den Wochenenden klassische Briefe mit Füller zu schreiben und anschliessend ganz altmodisch in den Briefkasten zu stecken. Manchmal sogar inklusive selbstgebackener Kekse.

Und ich bin gern draussen. Deshalb habe ich mir auch ein E-Bike gekauft, um anstatt mit dem klassischen öffentlichen Verkehrsmitteln, mit meinem Velo (Fahrrad) zu meinen Terminen zu fahren.

Übrigens seit Mai 2021 lerne ich noch italienisch. Mi chiamo Sophie. E tu? Hai voglia di un caffè qualche volta? 😉

Ich habe eine Ferienwohnung im Tessin und diese vermiete ich sogar. Schaut gern mal auf die Webseite der Oasis Ticino.

 

Sophie in the
media or to
Conferences.

Sophie Hundertmark - Chatbot Expertin
2025

May 13 Panel keynote at the CX Forum in Zurich

April 12 AI for families – Responsibly into the future with ChatGPT & Co. – A Saturday event in Zurich

April 10 Keynote at the Digital Bash“Visibility at ChatGPT – What you need to know

April 1 Workshop and exchange of experience on AI for finance departments for NPOs at Lucerne University of Applied Sciences and Arts

April 1 Keynote at ARTISET symposium “New ways of thinking for sustainable service strategies” – Man or machine? How AI is changing social services

March 25 Online presentation at the Business Forum for Women “Using AI cleverly”

March 25 Lecture at the general meeting of the Swiss Association of Professions Related to Data Protection in Healthcare (DiG) “AI in Healthcare”

March 24 Workshop at the Informatiktage in Zurich AI for families – Responsibly into the future with ChatGPT & Co.

March 14 Keynote “AI in Marketing” at the MTP Alumni Event in Nuremberg

March 13 Keynote “AI in B2B retail” at the MDMcircle of foryouandyourcustomers AG

March 06 Interview on AI in marketing on SOM Online Marketing and E-Commerce

March 6 Article in GoGreen magazine“Prompts – how targeted AI applications also help KMUS

6 March Organization of the 1° Locarno AI Masterclass in Ticino

February 25 Panel moderation “CX and AI – how do they work together” at the CCW in Berlin

12 February article on ticinolive.ch“TicinoWEB organizza la prima AI Masterclass a Locarno con l’esperta Sophie Hundertmark”

February 12 Management Webinar: CustomGPT’s introduction and best practices to follow at CMM360

11 FebruaryOrganizationand management ofthe “Prompt Engineering & Generative AI specialist course As a business user: increasing your own productivity with AI” at Lucerne University of Applied Sciences and Arts

February 03 Interview in Swiss IT Magazine Very few have really integrated the technology”

February 02 Input presentation and discussion “AI in medicine” at the Schulthess Forum in Zurich

January 15 Column on Zentralplus“Why we shouldn’t leave the thinking to ChatGPT

December 14 Publication of our own study on AI in Ticino in the Corriere del Ticino SA

November 28 Using generative AI responsibly in the patient journey – coynotes and workshops at the Health Summit in Davos

November 26 Generative AI for more CX – Keynote at the Crealog Summit Days 2024

November 25 Online seminar“Using ChatGPT successfully in everyday working life” at the Association of Zurich School Administrators VPZS

November 21 Presentation “AI in use at SMEs” at the Studerus Technology Forum in Zurich (TEFO)

November 21 Presentation “AI in Finance” at the IFZ Retail Banking Conference in Rotkreuz

November 18 Online seminar at I-CEM: GENERATIVE AI IN CUSTOMER SERVICE

November 10 Specialist article“ChatGPT vs. Copilot & Co. – AI tools in comparisonChatGPTvs. Copilot & Co. – AI tools in comparison in Netzwoche

November 08 and 09“AI Masterclass: Boost your marketing poductivity & customer experience”, in Zurich

November 08 Publication of our own study on AI in Ticino in 20 Minuti Ticino“L’IA spenta ancora

November 07 Specialist article “AI in the financial industry – How banks and insurance companies are introducing generative AI in compliance with data protection regulations” in Netzwoche

November 05 and 12 Specialist course at Lucerne University of Applied Sciences and Arts: Prompt Engineering & Generative AI Increasing your own productivity with AI as a business user

October 28 Online seminar“Using ChatGPT successfully in everyday working life” at the Association of Zurich School Administrators VPZS

October 23 Online lecture“Generative AI & ChatGPT” at the University of Klagenfurt

October 13 Specialist article “CustomGPTs: How to create your own AI assistants” in the Netzwoche

October 03 Keynotes “AI in Finance” at the 16th Richmond Finance Summit, in Lausanne

September 25 Specialist article in IT-for-Health

September 25 Keynote at the Lucerne Cantonal Hospital’s dialog event “How is AI changing the medical sector?”

September 25 Specialist article“How AI reduces bureaucracy in the healthcare industry” in Netzwoche

20. + September 21 “AI Masterclass: Boost your marketing poductivity & customer experience”, in Berlin

September 11 Keynote at Swiss eHealth Summit“The disruptive power of generative AI: traditional healthcare professions at risk?”

September 10 Online training – ChatGPT and similar tools in the (professional) everyday life of psychologists at SBAP. – Swiss Professional Association for Applied Psychology

September 06 Lecture “Emerging Technologies Reshaping Possibility” at stars Switzerland symposium 2024, Zurich

September 05 Opening keynote at the NPO Finance Conference “Areas of application of artificial intelligence in NPOs”

August 18 Article on CMM360 AI tools for marketing and customer service – 5 tips

August 07 Participation in the AI panel “AI in Action” at the Locarno Film Festival

July 02 Live online seminar: ChatGPT & Co. in the real estate industry

June 26 Online seminar“Using ChatGPT successfully in everyday working life” at the Association of Zurich School Administrators VPZS

June 18 2 keynotes on AI and the impact at #dachnug51 – Annual Conference 2024

June 16 Article on Netzwoche Online: The healthcare organization of the future with Generative AI

June 05 Interview in Horizont magazine “In the long term, AI, like the internet, will become a matter of course in companies”

May 31 Various quotes on“More opportunities than risks through AI” in Finanz und Wirtschaft

May 29 Workshop and presentation on AI in Risk and Compliance at the 1st Richmond Risk & Compliance Forum, in Interlaken

May 26 Article“ChatGPT and generative AI for medical reports” in Netzweoche

May 19 Keynote at the Statisev Annual Conference “How is AI impacting the healthcare industry?”

May 15 Keynote at Bithawk Networking Event Generative AI is more than just ChatGPT

May 08 Keynote at OMR Masterclass“AI Hype or Not?

May 08 Sophie’s third book goes online. Specialist book: Generative AI for companies – strategies, tools and best practices for successful integration

02 May Editorial article on netzwoche.ch ChatGPT and generative AI for medical reports”

April 17 Keynote at the Association of Thurgau Municipalities: ChatGPT for municipalities in Thurgau

March 20 Interview for the SME portal:“Companies are unaware of the opportunities offered by artificial intelligence

March 07 Participation in the panel discussion at the Trend Days Health Lucerne: Opportunities and limits of AI

March 01 Interview in Handelsblatt“Why chatbots often don’t help

February 27 Keynote at the CCW in Berlin: ChatGPT is just the beginning – what other solutions are in the starting blocks that are relevant to you?

February 19 Interview in the ICT podcast from CCM360 on current AI trends

February 08 Sophie’s second book goes online. Reference book on customer dialog management by Nils Hafner and Sophie Hundertmark

February 01 Interview for the Lucerne University of Applied Sciences and Arts blog. Sophie Hundertmark – Always forwards never standstill

January 17 Brown Bag Session on the use of ChatGPT at the Association of Zurich Municipal and Administrative Professionals VZGV

November 30 Article in the Handelszeitung Digital Experience at Swiss insurers: Progress is visible

November 28 Seminar “Artificial Intelligence” in schools using ChatGPT” at Zürcher Arbeitsgemeinschaft Lehrpersonenweiterbildung

November 24 Leading the panel discussion of the Text Academy Foundation on the effects of AI

November 23 Keynote and workshop on the use of ChatGPT at the annual conference of the Association of Swiss Cantonal Banks

November 14 Keynote speech and discussion leader at the Swiss State Secretariat for Economic Affairs (SECO)

14 November Keynote speech “Use of AI – The next level of personalization in medicine?” at the Iaculis Meet & Greet

November 10 Keynote speech at the WBK Workshop Days 2023: Artificial intelligence for everyone

November 09 Keynote at the IREM networking event “Is ChatGPT taking the Jpb away from us?”

November 07 Lecture “AI in healthcare: Opportunities, risks & ChatGPT” at the Digital Health Center Zurich

November 07 Keynote “AI in the customer service of banks” at Basler Kantonalbank

November 02 Keynote speech “Chatbots and ChatGPT” at CRK Focus

November 02 Keynote “Chatbots and emotions” at the Inno-Event of the Berner Kantonalbank

September 07 Panel Moderation at HZ Insurance Day 23: Large Language Models – Experiences with ChatGPT

September 04 Interview on fundraiso.ch about ChatGPT

August 31 Presentation on ChatGPT Usecases at the Swiss CRM Forum in Zurich

August 30 Various interviews on the new IFZ Conversational and Generative AI in Finance study: Handelszeitung, 20 Minuten, Netzwoche

August 16 Webinar with Christoph Bräunlich from BSI: Open Source instead of OpenAl – For the
Added data protection and transparency
in customer management

July 27 Interview with Helvetia Switzerland on the chatbot with Generative AI: Learning to deal with artificial intelligence

June 27 Keynote and panel discussion at the Financial Advisor of the Year Award Ceremony – ChatGPT & Co. in financial consulting

June 13 Presentation at the CX Forum 2023 “Improving the customer experience with ChatGPT: ChatGPT, GPT, chatbots – what is possible?”

May 15 Keynote speech and discussion on ChatGPT at the management conference of the Swiss Federal Council

April 2023 Publication of the Conversational Bots & AI Report together with Service Excellence Cockpit.

April 20 Interview for the Swiss daily newspapers (Luzerner Zeitung etc.) “The new employee in customer service”. The post to the article here.

March 01 Interview in the NZZ “Hello, I’m a chatbot and I’m still learning,” says the artificial intelligence that is giving customer service employees a run for their money” (newspaper). The whole article here.

February 20 Radio interview with SRF. Click here for the radio program.

January 30 Blog post on the IFZ Retail Banking Blog. “How does ChatGPT affect the Swiss financial industry?” Click here for the blog post.

January 26 article in the Luzerner Zeitung ” Plötzlich schrieb er auf Kyrillisch: Wie Betrüger Tutti missbrauchen”. Here is the article.

January 25 article on iBusiness “ChatGPT, broken down: What’s really coming”. Click here for the article.

January 16th Report on SRF (10 to 10 news) on ChatGPR. The video here.

December 01 Lecture in Ticino: DigitalCoffee – RCI vi fa conoscere le chatbot e la gestione dei dati. Registration here.

November 17 Presentation “Finding and implementing the right Conversational AI use case” at the InnoTalk of SwissICT in Zurich. All information here.

November 14 Interview in Tagesanzeiger “Chatbots and social robots”. Click here for the article.

September 20 Keynote at the Digital Bash – Customer Experience “Chatbots to increase CX – Is that possible?”

20 September Keynote at the Contact Center Summit 2022 “Automation of customer dialogues thanks to chatbots”

September 28 Keynote at the “Future Talk” from the University of St. Gallen “What insurance customers expect from bots?”

March 31 AI chatbots and ethics together. Is that possible? The whole article here on the SwissInsights blog.

January 27 Interview with Sophie about chatbots. The article is published on the cashare.ch blog. Find out more here.

January 20 Media release on Sophie’s position on the Advisory Board at cashare.ch . Click here for the press release.

December 23 Article with Sophie on Conversational Banking in the Luzerner Zeitung “Wenn der Roboter antwortet”. The whole article here.

December 10 Article at CMM360 “Chats, chatbots and voicebots – arrived in banking”. The whole article here.

December 02 Article on the banking blog. The whole article here.

02. November Article at CMM360 “Conversational Design – A few learnings” The whole article here.

October 18 Article on the Retail Banking Blog of the Lucerne University of Applied Sciences and Arts “Chatbots – What can they do and where can we chat with them?” The whole article here.

May 27 Keynote at the Conversational AI conference online. More info here.

April 07 Sophie’s book “Digitale Freunde” among the 4 must-reads of the advertising week.

April 06 Guest article for HZ Insurance“Looking left and right”. The whole article can be read here.

March 29 Guest article for HZ Insurance“Sympi, Zore and the Corona Bot”. The whole article can be read here.

March 25 Guest post on the ubitec blog“Introducing Conversational Banking – How it works“. The whole article can be read here.

March 22 Guest article for HZ Insurance“CSS and Swica also chat”. You can read the whole article here.

March 15 Guest article for HZ Insurance“It doesn’t always have to be a chatbot”. The whole article can be read here.

March 10 Guest article on the ubitec blog“Conversational Banking konkret“. The whole article can be read here.

March 08 Guest article for HZ Insurance“Telephoning is out – chatting is in”. The whole article can be read here.

February 11 Guest post on the ubitec blog“Three reasons for conversational banking“. The whole article can be read here.

05. February article on Business-Wissen.de“Examples of chatbots in customer dialog“. The whole article can be read here.

January 27 article on BSI Live “Chatbots to enhance the digital experience”. The whole article can be read here.

January 20 Article on Internet-Briefing.ch “What’s next for chatbots in 2021” The full article can be read here.

December 21 Award as Female Digital Innovators 2020 here.

November 25 Keynote at the cybernetix.world 2020 in Darmstadt. Information and registration here.

November 12 Keynote at the World Usability Day 2020. Information and registration here.

November 08 Press release on the book “Digitale Freunde” by Sophie Hundertmark on it-daily. The whole article here.

04. November ZHAW Communication & Branding Podcast “Using chatbots sensibly in companies – episode 15”. The whole episode here.

30 October Article in the Handelszeitung “Minimize bounce rate –
Chatbots Well calibrated, they replace staff on the website, establish relationships and arouse emotions. The whole article here.

October 29 Keynote at the Digital B2B Forum in Bern. Information and registration here.

October 27 Build your own ChatBot by Bluelion Incubator. Information and registration here.

October 26th article in the magazine cmm360 “Chatbot Day 2.0” Click here for the article...

October 22 Dynamics 365 Marketing Experience Group – Use Cases & Networking. Information and registration here.

October 21 Keynote at the Customer Technology World 2020 in Amsterdam. Information and registration here.

October 16 Webinar at the bitkom Academy “With the Chatbot Canvas to a successful chatbot concept”. Information and registration here.

October 12 Article in cmm360 magazine “Checklist: Do I or our company have a need for a chatbot?” Click here for the article.

October 06 Interview at ChatbotCon “Do’s & Don’ts when building a chatbot”. Information and registration here.

September 14 Article in cmm360 magazine “How does Conversational AI improve the customer experience?” Click here for the article.

September 11 podcast episode by cmm360 “Nice to Meet You – Episode 7” Click here for the podcast...

08 September Speaker at the 12th Customer Experience Summit organized by DIALOGUM. Information and registration here.

September 08 Article in Chef-Sache magazine “Gasthaus Adler in Emmenbrücke impresses with new website and integrated chatbot” Click here for the article.

September 02 Webinar together with Pascal Probst from Garaio “Chatbot – a look behind the scenes of AI”.

September 01 Article on it-daily “Increasing employee efficiency and satisfaction – chatbots as intelligent assistants” Click here for the article...

July 09 Webinar at the bitkom Academy “With the Chatbot Canvas to a successful chatbot concept”. Information and registration here.

June 23 The results of my chatbot survey published on computerworld.ch “This is why chatbots have not yet achieved a breakthrough” Click here for the article...

June 15 Article on it-daily “Increase the number of qualified leads with chatbots” Click here for the article...

May 14 Lecture and workshop on the use of chatbots at diginect in Lucerne. Information and registration here.

April 23 Webinar “Actively picking up employees with a chatbot” for Garaio Labs.

April 17 Video interview with Matthias Mehner from Messenger People “What opportunities do chatbots offer in times of Corona?” Text and video here.

April 16 Lecture at the Messenger Marketing Masterclass “What opportunities do chatbots offer in times of Corona?” Information and registration here.

April 14 Webinar “Engage and retain customers with chatbots” for Garaio Labs. Information and registration here.

April 03 Article about my #aiforbusiness conference on computerworld.ch (by George Sarpong) “Schweizer KI-Community trifft sich im Netz” Click here for the article.

April 02 Article in the Handelszeitung “Die Chance der Roboter” – Sophie als Chatbot Expertin (by Jennifer Garlic) Click here for the article.

March 23 Article on the Smart-up blog “Small but powerful – chatbots for start-ups” Click here for the article.

March 19 “What’s the hype about chatbots all about?” Article for FH Schweiz News Click here for the article.

March 2 Article on the IKM blog “AI-based marketing tools from Switzerland” Click here for the article.

February 24 Article on HR Swiss “Chatbots as onboarding helpers”.

February 20 Keynote at Off the Clock Zurich “Chatbots and internal support – how, what, and why?” in Zurich. Information and registration here.

February 20 Article on werbewoche.ch “How much AI does a chatbot need?” Click here for the article.

February 17 Article on HR Swiss “The chatbot as an assistant in the job search”.

February 14 Article in the print edition of Computerworld 2/2020 “How it works with the chatbot” Click here for the article.

February 10 Article on HR Swiss “Chatbot instead of career landing page?”.

February 04 Participation in the panel discussion on “Artificial intelligence in our everyday lives: opportunity or danger?” in Zurich. Information and registration here.

February 03 Speaker at the IGEM celebration evening with buzzword “Chatbot” in Zurich. Information and registration here.

January 17 Management of the Workhack@Kalaidos – Artificial Intelligence using the example of a chatbot. The article about the event here.

January 14 Article in the Anzeiger “Sophie as Meetup organizer and expert on chatbots and AI” Click here for the article.

Sophie Hundertmark - Chatbot Expertin

December 11 Speaker at the Chatbot Summit in Berlin on the topic of “Conversational AI”.

October On a Cafe with Sophie Hundertmark – Interview from ComputerWorld- The whole interview is here.

October 13 Innolab Smart Mobility – short interview with Sophie Hundertmark.

September 24 Werbewoche Digital and in the newsletter – Do chatbots belong in the 2020 marketing budget? The entire article is here.

June Topsoft trade magazine – Chatbots to enhance the customer experience. The entire article is here.

May 15 Die Post – Digital Commerce “Chatbots – Conversational Commerce”. The entire article is here.

May 05 Svit Immobilia – “Chatbots – How to talk to a computer”. The entire article is here.

March 20 Article on the blog “Facts” by Isabelle Sailer “Sophie Hundertmark, ai-zurich”.

March 20 Article on the blog “Lets Talk” by Isabelle Sailer “A bot is a bot. And no substitute for humanity.”. The entire article is here.

February 18 blog post on digicomp “Enhancing customer experiences with the help of chatbots”. The entire article is here.

January 22 blog post on MSchindler.com “Chatbot Basics: An introduction and answers for the first steps” The full post is here.

January 10 blog post on digicomp “Voice bots on trend”. The entire article is here.

I have been an author at More Than Digital since 2019. You can find all my articles here.

December 04 Blog post on the IKM Blog “Artificial Intelligence in Marketing – How much human is still needed? ” The entire post is here.

November 12 blog post on Kraftwerk “AI in Marketing – 6 useful tools which really work” The full post is here.

October 24 Speaker at the Connecta in Bern.

October article in the SME magazine “How chatbots are becoming digital assistants”. The whole article is here.

October 09 blog post on digicomp “5 excuses why SMEs don’t need social media and why these excuses are nonsense”. The entire article is here.

July 20 blog post on digicomp with an overview of good and useful chatbots. The entire article is here.

July 18 Blog post on digicomp about chatbots in HR. The entire article is here.

I founded the AI Marketing Meetup Zurich at the beginning of 2018. You can find more information here.

Presentation on chatbots at the Online Marketing Conference (OMK) 2017 in Bern. Info here.

Best Paper Award at the WWW Internet Conf 2017 in Portugal. Click here for the paper.

HSLU Blog: “The chatbot, your digital friend and helper” 12.02.2017. Click here for the article.

diginect Blog: “Are chatbots the new apps, newsletters and websites?” 19.12.2016. Click here for the blog post.

At these universities
teaches Sophie

Sophie Hundertmark - Chatbot Expertin

References

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