AI searches are the new SEO.
In three compact workshops, you will learn how to become visible in ChatGPT, Perplexity and Gemini – from analysis and content to technical implementation.
The way people search for information is changing fundamentally. More and more questions – whether about service providers, products or expert knowledge – are no longer asked in Google, but directly in ChatGPT, Perplexity or Gemini.
These AI systems provide a direct answer. No list of links. No ten results to click through. An answer – with one, two, three names mentioned. And all others simply do not exist for this person.
The good news is that those who act now have a real head start. Niche providers, local experts and specialized SMEs in particular can achieve above-average visibility in AI systems – if they know how.
AI visibility means that when someone asks a relevant question in ChatGPT, Perplexity or Gemini, your brand, company or name will be mentioned in the answer. It sounds simple – but it is fundamentally different from what you may know from classic search engine optimization.
Large language models such as ChatGPT have been trained on enormous amounts of text. What was mentioned frequently, consistently and in clear contexts is “stored” in the model. Who appears there is mentioned in answers. Those who do not appear – or are described inconsistently – remain invisible.
Google is all about appearing as high up as possible on a results page. AI systems are all about appearing in the answer itself – or not. There is no ranking, no page 2. Either you get mentioned, or someone else will.
Three factors come into play: the content on your website and in external sources, the technical structure of your website (how well AI crawlers can read it) and the consistency with which you communicate your expertise and your subject area.
AI visibility is a young field – the systems are constantly being retrained. If you start optimizing your content and your website now, you will build up a head start that will pay off in the coming months and years. Joining later will be more difficult, not easier.
The three workshops build on each other – but you can attend each one individually and start directly with what you need most.
In half a day, you will completely analyze your own brand – live, during the workshop, step by step. At the end, you not only know how you stand in ChatGPT, Perplexity and Gemini, but also exactly what to do next.
The workshop thrives on participation. Theory inputs never last longer than 15 minutes at a time – in between you work on your own data and exchange ideas with the other participants.
You don’t need any prior knowledge of SEO, technology or AI. The basics are explained concisely at the beginning. Bring: Laptop, free ChatGPT and Perplexity account, and the name of your brand or organization.
What you take with you:
ChatGPT and co. answer questions directly – without clicking, without Google. Anyone who does not appear in these answers simply does not exist for potential customers. In this webinar, you will not only learn why AI visibility matters – but you will also spend 2.5 hours working directly on your own content.
This is not a frontal lecture. You bring along your website, your company or a text – and together we will look at where you stand and what you can specifically improve. You go home with results that can be used immediately.
No prior IT knowledge required. Content experience or your own website are helpful, but not a requirement.
What you take with you:
Many websites are virtually invisible to ChatGPT and the like – not because the content is bad, but because the technical basis is missing: incorrect robots.txt settings, missing schema markers or an unclear HTML structure.
The good thing is that most of these problems can be identified and solved by any marketing person or self-employed person – or delegated in a targeted manner. Provided you know what to look for. You work with your own website during the entire webinar – no abstract watching.
No previous coding knowledge required. Really none. Everything is explained step by step – with analogies, live demos and directly comprehensible examples.
What you take with you:
In half a day, you will completely analyze your own brand – live, during the workshop, step by step. At the end, you not only know how you stand in ChatGPT, Perplexity and Gemini, but also exactly what to do next.
The workshop thrives on participation. Theory inputs never last longer than 15 minutes at a time – in between you work on your own data and exchange ideas with the other participants.
You don’t need any prior knowledge of SEO, technology or AI. The basics are explained concisely at the beginning. Bring: Laptop, free ChatGPT and Perplexity account, and the name of your brand or organization.
What you take with you:
ChatGPT and co. answer questions directly – without clicking, without Google. Anyone who does not appear in these answers simply does not exist for potential customers. In this webinar, you will not only learn why AI visibility matters – but you will also spend 2.5 hours working directly on your own content.
This is not a frontal lecture. You bring along your website, your company or a text – and together we will look at where you stand and what you can specifically improve. You go home with results that can be used immediately.
No prior IT knowledge required. Content experience or your own website are helpful, but not a requirement.
What you take with you:
Many websites are virtually invisible to ChatGPT and the like – not because the content is bad, but because the technical basis is missing: incorrect robots.txt settings, missing schema markers or an unclear HTML structure.
The good thing is that most of these problems can be identified and solved by any marketing person or self-employed person – or delegated in a targeted manner. Provided you know what to look for. You work with your own website during the entire webinar – no abstract watching.
No previous coding knowledge required. Really none. Everything is explained step by step – with analogies, live demos and directly comprehensible examples.
What you take with you:
If you attend all three workshops, you will get the full picture: You will know how you currently stand in AI systems, what you need to write in order to be found – and how your website needs to be technically set up for this.
Analysis + content + technology. From A to Z. In one bundle.
This book is ideal for:
My workshops give you the tools you need to analyze and improve your AI visibility yourself. But not everyone wants to work on this in a course format.
If you would prefer to work with me individually – without a course format, but with a full focus on your company, your industry and your competitors – then my individual consulting formats are the right thing for you. I analyze your AI visibility, compare you with your direct competitors and develop an action plan tailored to your specific situation. If you want, you can also have me with you during the implementation.
Artificial intelligence such as ChatGPT, Gemini or Perplexity is now an integral part of everyday working life for many companies, freelancers and specialists. Nevertheless, the results often fall short of expectations. The reason for this is almost always the same: unclear or poorly structured prompts.
These AI prompts have been specially developed to deliver practical, reproducible and high-quality results.
In contrast to generic AI prompts from the Internet, these templates:
Logically structured and clearly laid out
Modularly adaptable for different contexts
formulated in such a way that the AI thinks, analyzes and prioritizes in a targeted manner
Can be used immediately for ChatGPT, Gemini, Perplexity and comparable AI tools
You don’t get one-liners, but well thought-out work instructions for AI systems.
This prompt collection will help you:
achieve better AI results faster
standardize recurring tasks
structure thought and work processes
Using AI strategically instead of randomly
For companies and the self-employed in particular, this means less time spent, better results and clearer decisions.
I am a researcher and lecturer at the Lucerne University of Applied Sciences and Arts and am doing my doctorate in Conversational AI at the University of Fribourg. I have been supporting companies with the introduction of AI systems for years – with a focus on strategies, ethics and acceptance in everyday life. In this book I share my experiences from research, consulting and projects.
Dr. Daniela Suter is an entrepreneur, researcher and COO of AlpineAI – the company behind SwissGPT. She has many years of experience in the use of AI technologies in the healthcare, science and technology sectors. Its strength lies in strategically anchoring complex technologies in companies – securely, transparently and with a focus on people.
“Responsibly deployed AI is not a risk, but an opportunity for sustainable innovation.”
– Sophie Hundertmark
“The future belongs to those companies that understand AI – and consciously shape its potential.”
– Dr. Daniela Suter
The Weekly Prompt List is a structured collection of tried-and-tested AI prompts that cover real-life use cases from everyday life, business, school and further education. Each prompt is formulated in such a way that it can be copied directly into tools such as ChatGPT or comparable AI systems and used immediately.
The prompts are aimed at self-employed people, entrepreneurs, teachers, parents, students and anyone who wants to use AI productively in German-speaking countries. People who don’t have time to develop perfect prompts themselves but still want to achieve high-quality AI results will benefit in particular.
No. The Weekly Prompts are structured in such a way that they also work without prior technical knowledge. Many prompts explicitly explain their role, approach and objectives to the AI, so that even beginners can quickly achieve good results.
The prompts are primarily optimized for ChatGPT, but also work with other modern AI systems such as Gemini or comparable large language models. You can use the prompts flexibly in various AI tools without having to customize them.
The Weekly Prompts are available in German and Italian. However, the prompts are formulated in such a way that they can, in principle, be used in any language.
The Weekly Prompt Library covers the following areas, among others:
Business & Productivity
Marketing & content creation
Learning, school & didactics
Research & Analysis
Creativity & idea development
Everyday life, organization & decisions
This makes the collection suitable for both professional and private applications.
All prompts have been developed with practical relevance and tested in real-life situations. They are not theoretical, but designed to provide you with concrete results – for example, structured texts, learning plans, bases for decision-making or creative ideas.
No – on the contrary. Many prompts are deliberately designed to encourage thinking, reflection and decision-making. Particularly in the context of education and learning, they aim to make one’s own thought process visible and not simply provide ready-made answers.
After purchase, you will receive direct access to the complete prompt collection in a structured form. You can use the prompts immediately, search them and integrate them into your daily work routine – without any setup or technical hurdles.
Explanations, examples, tasks, tools and best practices for the responsible use of AI in everyday family, parent and child life.
What you can expect in the new German-language book on Generative AI for companies
Artificial intelligence has long been part of our everyday lives – whether at school, at the kitchen table or in our leisure time. But who explains to children what is behind ChatGPT & Co. And who accompanies parents when they want to find their own way between technology, responsibility and curiosity? This book is aimed at anyone who doesn’t want to leave dealing with AI to chance: parents who want to understand what AI actually is; children who want to handle it with curiosity and confidence; and families who want to discover together how learning, laughter and critical thinking go hand in hand, even in the digital age. Teachers and other accompanying persons will also find many specific tips and explanations suitable for everyday use.
Part 2 – Practice & application
AI in everyday family life, at school and at work. With prompts, templates & aha-moments for young and old.
Part 3 – Outlook & responsibility
Digital self-confidence, ethics in everyday life, parents as role models – and an honest look into the future.
Sophie Hundertmark is an expert with extensive practical and research experience in generative AI, chatbots, artificial intelligence and digital assistants such as ChatGPT.
She advises international companies such as Helvetia, Jura, Raiffeisen, Sparkassen-Finanzgruppe, healthcare organizations such as the Lucerne Cantonal Hospital and NGOs such as Hilfswerk on the deployment, use and improvement of AI applications and chatbots.
She is also a sought-after keynote speaker and workshop moderator for AI and related topics.
In addition to her practical experience, Sophie’s findings from her work as a researcher and lecturer at the Lucerne University of Applied Sciences and Arts also flow into her lectures and consultations.
Sophie’s activities aim to provide her audience with knowledge on how artificial intelligence can be used responsibly, sustainably and consciously. She encourages people to think critically, question processes and develop transparency and foresight. These skills are crucial for the future-oriented and innovative development of our society.
As a member of boards of directors and advisory boards, Sophie supports innovative companies such as AlpineAI, eggheads.ai, Joaia and Cloudburst and is active on the board of the SwissInsights Association.
And if you want to know why, according to Sophie, yellow letterboxes will still be needed in 20 years’ time, you should definitely listen to one of her talks or consultations. www.sophiehundertmark.com
Meike Tarabori is editor-in-chief of cmm360, the renowned Swiss magazine for customer relations stars and service champions. As an experienced marketing and communications expert with degrees in business, marketing and German literature, she has gained valuable experience at companies such as KUKA Robotics and most recently at the Cybathlon ETH Zurich. Today, she is a successful postcast host with “Meike’s Raumzeit” and “ICT Talk” and is also the organizer of the Swiss Customer Relations Awards, a platform that recognizes and awards innovative projects for creating sustainable customer relationships and unique customer interactions.
On May 15, 2023, I was able to give a brief input on ChatGPT to the Swiss Federal Council. Afterwards, the topics of AI, transparency, ethics and possible applications were discussed together with the management.
I have given other presentations on ChatGPT at Sparkassen Finanzgruppe, Suva and the Lucerne University of Applied Sciences and Arts, for example.
In addition to these customer groups, I am also giving more and more targeted workshops for parents, for example, at parents’ forums or directly for children, for example on the campsite in the form of the campsite’s own leisure activities.
No. The book is deliberately written in such a way that no prior technical knowledge is required. All terms and concepts are explained in an understandable and everyday way – even for readers who have had little to do with AI so far.
Not yet. But if interest in an audio book grows, we will consider it. Please send us a short request via e-mail to sophie@hundertmark.ch.
The book comprises around 200 pages including illustrations, exercises and aha moments for children and adults.
Yes, you can choose whether you want a hardcover edition or an e-book when you buy.
The book explains how Generative AI works – using language models such as ChatGPT – clearly and without technical jargon. It is not aimed at programmers, but at families who want to understand how AI works.
Yes. In addition to ChatGPT, other tools such as Gemini, Claude or SwissGPT are also mentioned. The book shows how they can be used sensibly in everyday family and school life.
Yes. A separate chapter – including a guest article by Ursula Uttinger (Lucerne University of Applied Sciences and Arts) – is dedicated to data protection, data security and the current legal framework, particularly when dealing with children.
Absolutely. Each chapter contains specific instructions, prompts, exercises and ideas for everyday family life. Many “aha” moments encourage people to try things out together.
The book can easily be read over a long weekend. It is structured in such a way that individual chapters can also be read separately and tried out directly in everyday life.
The book is aimed at parents, guardians and teachers who want to help children aged between 6 and 16 to use AI responsibly – regardless of whether they have any experience with ChatGPT & Co. themselves.
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Interested in a workshop? Then write to me with your ideas and wishes and I will send you a non-binding offer. Most workshops cost CHF 2500 – 3000, but depending on the scope, it can also be cheaper or more expensive.
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What you can expect in the new German-language book on Generative AI for companies
The book is primarily aimed at people in management positions who would like a general and practical overview of Generative AI. However, the book is also aimed at employees who are not yet in a management role.
Our readers typically work in a company like this one:
In the workshop, you will learn how you and your team can use Generative AI for your everyday professional and private lives. Together we will find suitable use cases for your company and prioritize them. We then define specific milestones for implementation. Depending on the use case and application, you can start using Generative AI the very next day or we can agree on follow-up tasks. It is also about finding the balance between human work and tasks that are performed by Generative AI.
Dr. Daniela Suter is a versatile and dynamic executive with over a decade of experience in entrepreneurship, communications and scientific research, specializing in the healthcare, science and technology sectors. She has extensive expertise in the application and management of AI technologies, especially GPT-based models, business development and stakeholder management. Dr. Daniela Suter is founder, COO and financial manager of AlpineAI (www.alpineai.swiss), a company that operates SwissGPT – a secure and privacy-compliant GPT assistant from Switzerland. She is also a senior executive at Mindfire, where she leads a collective of outstanding talent focused on advancing AI for the benefit of humanity. In 2023, Dr. Daniela Suter also founded AITecCare (www.KItecare.ch), with the aim of empowering companies to be at the forefront of technological development and promote transformative change in the world of work. To this end, she appears as a keynote speaker and consultant and gives courses for companies in the field of prompt engineering and generative AI.
Sophie Hundertmark – Chatbot and AI expert, consultant, workshop moderator and keynote speaker
Sophie Hundertmark is an expert with extensive practical and research experience in generative AI, chatbots, artificial intelligence and digital assistants such as ChatGPT.
She advises international companies such as Helvetia, Jura, Raiffeisen, Sparkassen-Finanzgruppe, healthcare organizations such as the Lucerne Cantonal Hospital and NGOs such as Hilfswerk on the deployment, use and improvement of AI applications and chatbots.
She is also a sought-after keynote speaker and workshop moderator for AI and related topics.
In addition to her practical experience, Sophie’s findings from her work as a researcher and lecturer at the Lucerne University of Applied Sciences and Arts also flow into her lectures and consultations.
Sophie’s activities aim to provide her audience with knowledge on how artificial intelligence can be used responsibly, sustainably and consciously. She encourages people to think critically, question processes and develop transparency and foresight. These skills are crucial for the future-oriented and innovative development of our society.
As a member of boards of directors and advisory boards, Sophie supports innovative companies such as AlpineAI, eggheads.ai, Joaia and Cloudburst and is active on the board of the SwissInsights Association.
On May 15, 2023, I was able to give a brief input on ChatGPT to the Swiss Federal Council. Afterwards, the topics of AI, transparency, ethics and possible applications were discussed together with the management.
I have given other presentations on ChatGPT at Sparkassen Finanzgruppe, Suva and the Lucerne University of Applied Sciences and Arts, for example.
In principle, no prior knowledge is required to read and understand the book. However, a general openness to digitalization and new technologies is certainly a great advantage.
Not yet. But if interest in an audio book grows, we will consider it. Please send us a short request via e-mail to sophie@hundertmark.ch.
The book has just under 300 pages. If you take a long weekend, you’ll manage to read the most important parts.
Yes, you can choose whether you want a hardcover edition or an e-book when you buy.
The book Generative AI for Companies is a specialist book that is written primarily from the perspective of a business economist. It mainly deals with economic and interpersonal aspects of the use of Generative AI. Nevertheless, the textbook on Generative AI in the company also includes a chapter on the technical functioning of artificial intelligence, large language models and generative AI. This basic knowledge is important in order to be able to properly assess the extent of the new technological developments.
To make the reader even more excited about the use of Generative AI, a large number of Generative AI tools are presented at the end of the 200-page reference book and their possible applications are described. Readers also receive information on the pricing and subscription model of the individual tools.
We worked together with a lawyer to answer (data protection) legal questions. Martin Steiger not only answered important questions, but also wrote a guest article in which he clearly explains both the background to data protection and the current developments regarding the EU AI Act.
Practical examples from companies that have already successfully introduced Generative AI are an important part of the book. Companies report on their experiences in a wide variety of generative AI projects.
The practical examples are supplemented by templates and guidelines, which readers can download free of charge from the Internet (link and password in the appendix of the book).
The book comprises around 300 pages including illustrations. Depending on your reading speed, the book can easily be read over a long weekend. The book is available as a paperback as well as an e-book and can be read regardless of device or location.
The book is aimed at managers, decision-makers, project managers and anyone else who would like a general overview of the topic of generative AI. Readers of the book will get a comprehensive and broad overview of the opportunities and challenges of Generative AI. Readers will also learn which internal measures and steps are necessary to integrate Generative AI into companies in the long term.
If you’ve read the new book “Generative AI for Business”, then you’re probably interested in the various templates, guides and best practices. On this page you will find all the resources you need to introduce Generative AI in your company. Simply click on one of the buttons and fill out the appropriate form.
Chapter 4 “INTRODUCINGGENERATIVE AI” shows and explains an example of a roadmap for the introduction of generative AI in companies. This roadmap can be downloaded here as an Excel list. However, it should be noted that companies should adapt the following roadmap to their own needs.
Chapter 4 “INTRODUCINGGENERATIVE AI” presents a questionnaire for employee surveys. The questionnaire checks the maturity level of your company with regard to Generative AI. You can download the questionnaire here.
Chapter 4 “INTRODUCINGGENERATIVE AI” shows icebreaker tasks for employees to use GPT Assistants. The most important exercises and tools can be downloaded here.
The chapter “General tips for using AI tools: Prompting correctly” describes how we communicate with tools such as ChatGPT and what makes good prompts. You can download a long list of successful example prompts here.
