Using AI in an understandable, practical and far-sighted way.
AI expert, researcher and keynote speaker with heart, practical knowledge and research. I accompany companies, administrations and educational institutions into the future of AI in a practical and responsible manner.
I am Dr. Sophie Hundertmark – researcher and lecturer at the Lucerne University of Applied Sciences and Arts, doing my doctorate at the University of Fribourg in the field of Conversational AI.
For many years, I have been working on the question of how companies, public institutions and educational establishments can use AI sensibly – in a practical, responsible and future-oriented way.
In addition to my research, I advise companies, hold keynote speeches on international stages, give workshops and write specialist books on AI.
My research revolves around conversational AI, chatbots and generative AI. I regularly publish scientific articles and share my findings in specialist books.
You can find interviews and articles about my work in SRF, NZZ, Handelszeitung, Blick and trade magazines such as Marketing Review St. Gallen.
I support you with advice, workshops, keynotes and moderation – practical, individual and in any format: digital or on-site.
To make it easier for you to choose, here is a quick overview of my topics:
How to introduce ChatGPT, SwissGPT & Co. sensibly – from initial use cases to prompt standards and role/security concepts to team guidelines.
The result: quick wins and a robust roadmap.
Becoming visible in AI responses: Structuring content in an AI-friendly way, strengthening source and trust signals, establishing GEO strategies.
This is how your brand appears where answers are created today.
Responsible use of AI with clear policies, governance and compliance (e.g. GDPR, EU AI Act).
Practical guidelines, training and tooling to keep innovation safe and auditable.
Efficient, patient-centered applications: Documentation (e.g. doctor’s letters), patient chatbots for appointments & FAQs, knowledge assistance for specialist staff.
Always with the highest focus on data protection and medical quality.
Modernizing teaching, administration and continuing education with AI: didactic concepts, safe tool use, media skills and rules for examinations.
For schools, universities and educational initiatives.
From the idea to integration: conception, implementation and connection to CRM/helpdesk/knowledge bases.
Use cases in service, HR and internal knowledge management – measurable, scalable, data protection-compliant.
Your go-to resource for all your everyday AI questions: ask as many questions as you want, via email or WhatsApp, whenever something comes up—no limits, no hourly billing.
Result: A reliable response with a specific recommendation within one to two business days, plus a monthly call to discuss anything that’s difficult to clarify in writing.
Check whether your company is even mentioned in the responses from ChatGPT, Perplexity, and Gemini: about forty questions, three systems, measured multiple times over several days rather than a random snapshot.
Result: a clear report with straightforward figures and a prioritized list of actions outlining what needs to be done first.
From strategy to conception to technical implementation.
Project support, sparring for management teams and individual consultation hours to quickly clarify specific questions.
30-60 minutes impulse with clear examples and recommendations for action.
Ideal for conferences, all-hands or customer events to inspire teams and create a common understanding.
Half-day or one-day formats (also lasting several days) – hands-on with your team, your data and your use cases.
The end result is concrete prototypes, prompts, workflows and a clear roadmap.
Well-founded, neutral management of panels, discussions and events.
I provide structure, depth and tangible results – understandable for specialist audiences and management.
Strategies, use cases and tools for the successful integration of Generative AI in day-to-day business – practical, scalable and responsible.
Guide from strategy to implementation in marketing, sales, HR, service
Best practices, risks, compliance and change management
For managers, project and innovation managers
Opportunities, challenges and patient-centered applications of generative AI in healthcare – from diagnostics and patient communication to hospital operations.
Practical examples and guidelines on ethics, data protection and quality
Interdisciplinary perspectives from medicine, technology and ethics
For doctors, decision-makers, students and interested parties
Value-creating customer dialog in times of digital automation: how companies make communication more efficient, personal and relevant.
Strategic models, KPIs and best practices
Role of AI and chatbots in service and CX
For service management, CX management, consulting and projects
Successfully introducing and using chatbots – a practical guide for strategy, implementation and sustainable anchoring in companies
Success factors, pitfalls and industry examples
From simple bots to generative assistants
For decision-makers, project managers and anyone with an interest in Conversational AI
A playful introduction to artificial intelligence for families: clearly explained, safe to use and with over 50 prompts to try out straight away.
For parents, children and anyone who wants to use AI creatively and responsibly
Comprehensible explanations, immediately applicable prompts
Tips for security, data protection and sensible use in everyday family life
A Practical Guide to Choosing Tools for Everyday Use: Using a decision-making table featuring eight typical tasks, this guide shows which tool is the better choice in each situation—including a chapter on data protection in Switzerland and 39 cited sources.
Key takeaways from the guide:
From Zero to AI Pro: Your Practical Guide to Getting Started with Claude. Shows how Sophie uses Claude every day—with real examples, prompts, and her personal automation setup.
Key takeaways from the handbook:
The PDF that shows you how to write emails faster and better with Claude—with real examples and prompts you can use right away.
Key takeaways from the PDF:
A Practical Guide to Choosing the Right AI Model, from ChatGPT to Claude, Gemini, and Perplexity. Find out which model is best suited for which tasks and how you can achieve better results in your day-to-day work.
Key takeaways from the guide:
From concept to a fully functional AI agent: This guide takes you step by step through how to effectively plan, develop, and successfully integrate AI agents into existing processes.
Key takeaways from the guide:
How companies are found in the future will no longer be decided by Google alone – but by ChatGPT, SwissGPT, Gemini or Perplexity.
Important lessons learned from the action plan:
You understand what AI visibility means and why it complements – not replaces – traditional SEO.
You will learn how AI systems select content and which factors are decisive for visibility in ChatGPT & Co.
You discover concrete steps to make your brand visible in AI responses.
Your customers ask ChatGPT, not Google. Three concise workshops to help you make your mark on ChatGPT, Perplexity, and Gemini—from analysis and content creation to technical implementation.
Key takeaways from the workshops:
How Companies Can Get Featured on ChatGPT, Claude, and Perplexity—Instead of Remaining Invisible While the Competition Gains Visibility.
Key takeaways from the guide:
This template helps you to find out specifically how your company appears in AI responses today – and where you are still invisible.
Important learnings from the prompt template:
You understand why AI visibility complements traditional SEO work and is becoming increasingly important.
You will learn how to analyze your current presence in ChatGPT, Perplexity & Co. with clear prompts.
You discover where your company is already visible – and which topics or products are still missing.
How to Use AI to Reach the Right People and Attract New Customers and Partners—With a Clear 6-Step Process.
Key takeaways from the guide:
How SMEs Can Implement AI in Their Operations Without Half the Team Quitting—Using a Structured Approach Instead of Relying on Gut Feelings.
Key takeaways from the handbook:
30+ AI prompts that will save you time right away—tried-and-true templates you can copy, customize, and use immediately, without any theory.
Key takeaways from the prompt collection:
The easy introduction to the world of ChatGPT: clearly explained, with a practical focus and lots of examples to help you get started.
Ideal for beginners who want to take their first steps with AI quickly and safely.
Important learnings from the course:
You understand the basics of ChatGPT and how it works.
You will learn how to formulate prompts in such a way that you get the best results.
You will try out your first practical applications for everyday life and work.
10 Signs That Give Away AI-Generated Text—A Guide for Anyone Who Wants to Know If a Text Was Really Written by a Human.
Key takeaways from the guide:
A practical guide for parents, grandparents, and anyone who wants to help children navigate the AI era—without having to be a tech expert themselves.
Key takeaways from the guide:
How to set up ChatGPT, Claude, and others so that you automatically learn new skills while you work—AI as both an assistant and a tutor.
Key takeaways from the PDF:
In my WhatsApp newsletter, I regularly post the latest AI updates and show you new ways to use AI smartly.
